December 2008

Yahoo! Canada, P&G Pet Care
combine to target Canadian pet lovers

TORONTO– A unique online project between by Yahoo! Canada and Procter and Gamble Pet Care is providing pet owners and would be pet owners with a plethora of advice on everything from pet care and feeding to training and exercise.

The newly launched pet channel—permanently located within the Yahoo! Canada Lifestyle section — was specifically designed for the Iams and Eukanuba pet food brands. It offers an informative online community where pet lovers can gain insight and learn all they need to know about caring for their pets.

Content for the channel will come from a variety of sources, including animal behavior and training experts, health and nutrition advisors, well-known pet bloggers— including “The Dog Whisperer” and “Think Like a Cat” — and long-standing publications, like Dogs in Canada. Animal breed guides, photo galleries, and video content will also be mainstays of the channel.

The channel is an online destination for pet owners of all varieties – animal lovers can find anything from tips or information to photos and videos of cute and interesting pets. As an added bonus, Iams and Eukanuba pet food brands offer coupons through the site.

“The mission of Procter & Gamble Pet Care is to enhance the well-being of dogs and cats,” said Alan Rego, External Relations manager, P&G Pet Care in a statement. “We know that the Internet is the first place many of our customers turn to for information about animal care. Our recent partnership with Yahoo! Canada will provide Canadian pet owners with an informative and engaging online forum containing all the tools and resources they need to help care for their pets.”