December 2008

New ad network bundles existing sites

Toronto—Microsoft Advertising has announced the launch of Drive Performance Media (“DRIVEpm”) – a premium advertising network available to Canadian marketers that includes the top 40 Canadian Web sites (comScore Media Metrix, Total Audience Canada/US).

In Canada, DRIVEpm reaches 60% of online consumers — totalling 14.2 million unique visitors across a network of premium Canadian and global Web sites (comScoreMedia Metrix, Advertising Networks, Total Audience, May 2008).

To help advertisers engage their ideal audiences, DRIVEpm provides robust targeting, tracking, measurement and reporting technologies that help deliver and optimize targeted campaigns.
A full customer service team is also available to help advertisers connect with audiences, understand their behaviour, and translate that information into decisions and strategies that can help improve campaign ROI.