TORONTO—PayPal Canada has launched PayPal Web site Payments Pro, a product suite that allows e-commerce merchants to offer shoppers wider payment options —using their PayPal accounts, credit cards, or by phone, fax or mail —all through PayPal, a single provider. Web site Payments Pro features three new functions: Express Checkout, Direct Payment API and Virtual Terminal.
Express Checkout - Express Checkout helps buyers with PayPal accounts pay for items in just three clicks on a merchant’s Web site. The buyer initiates and approves PayPal payment earlier in the checkout process, and shipping and billing information is sent immediately from PayPal to the merchant Web site.
Direct Payment - For buyers who don’t have PayPal accounts, Direct Payment lets merchants accept credit card transactions just as they would with traditional Internet merchant accounts. The buyers simply enter their credit card details directly on the merchant Web site. Payments are processed through the PayPal system on the back end, and PayPal remains invisible to the buyers.
Virtual Terminal - Web site Payments Pro also includes Virtual Terminal, a new feature that supports phone, fax and mail orders by providing merchants with an online interface to manually enter credit card transactions through the PayPal system.
Web site Payments Pro delivers results for small- and medium-sized businesses. According to a survey conducted by Northstar Research in 2008, merchants receive an average sales increase of 14 per cent when PayPal is added to a SMB merchant Web site.
Five reasons to use Web site Payments Pro
Give buyers choice – Customers can pay with their PayPal balance, credit cards, or debit.
Expand business market – Businesses have access to millions of PayPal account holders around the world.
Save time – Simplify your payment processing: accept credit cards, bank payments, and PayPal payments - all with one single solution.
Reduce fraud loss – PayPal provides industry-leading security and fraud protection tools.
Maximize your billing options – Accept recurring payments, plus accept phone, fax, and mail orders.
Web site Payments Pro has no set up fee, no cancellation fee, and until the end of the year no monthly fee, after which it is $35 a month.