December 2008

Neolane honoured for cross-channel marketing,
lead management optimization solutions

NEWTON, MA– Enterprise marketing software provider Neolane, Inc. was recognized for the outstanding performance and market success that its Cross-Channel Marketing Optimization and Lead Management Optimization solutions have achieved as new additions to the IBM Information Management software portfolio.  The award was presented to Neolane executives at the IBM Information On Demand 2008 Conference, held this fall in Las Vegas.

Neolane’s Cross-Channel Marketing Optimization and Lead Management Optimization solutions are built on a single, Web-services based platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and return on investment (ROI).  The company has hundreds of customers around the world.

“Neolane is honored to receive the Rookie of the Year Award from IBM, and I am especially proud of our global sales and software development teams who were instrumental in our success here.  We look forward to continuing to deliver the benefits of our innovative cross-channel marketing and lead management solutions to joint IBM customers,” said Stephan Dietrich, president, Neolane, Inc. 

Neolane provides enterprise marketing software specifically designed to manage, automate and optimize coordinated, personalized messages across both traditional and emerging channels, including mobile.  Neolane’s cross-channel marketing and lead management solutions are built on a single, open platform that centrally manages direct marketing campaigns, leads, resources, customer data and analytics to improve effectiveness and ROI. For more information, visit www.neolane.com.