Cover
Book predicts a new world order ruled by number crunchers

Feature
Geodemographics & Profiling
Achieving direct marketing success with Location Intelligence
Creating demographic variables using survey data
Data mining within the hotel industry
Geodemographics: an idea whose time has gone?
Groupe Aeroplan imports customer-driven insight and data analytics business to North America
Hog-Wild Marketing
Marketing at the Edge

Departments
Editors Letter
Directives
Direct & Personal
In The Mail
Loyalty Landscape

Call Centre News
Best practices and advanced solutions make facilitating consumers’ privacy preferences possible
Calling all debtors: Using voice messaging to increase collection recovery rates
Creating a healthy and productive call centre environment
ICCM Canada Conference & Exposition wraps up a successful event
Metro One introduces internal DNC list hygiene product
New product helps firms create their own internal do not call lists
Outbound, outsourcing, and the new world order
Self-service software application provides reverse phone appends for Canada and the US