November 2008

New product helps firms create
their own internal do not call lists

LONDON, ON— Interact Direct is pleased to announce the launch of myDNC, a new product aimed at helping Canadian marketers build and maintain their own internal DNC lists.

Under the CRTC’s unsolicited telecommunication rules, all organizations —including charities and other organizations exempted from inclusion on the national DNC list— must maintain their own internal DNC lists. This rule applies broadly to “all persons who make calls or send faxes to sell or promote a product or service, or to request donations.” (See the CTRC’s Web site, http://www.crtc.gc.ca/ENG/INFO_SHT/t1030.htm for more information.)

“myDNC is a simple Web application that our clients can use immediately to record their own DNC requests and become fully compliant with the CRTC’s rule,” explains company president Jeffrey Bisset. With hundreds of clients across North America, including many Fortune 500 firms, Interact Direct is Canada’s largest provider of data cleansing solutions for marketers. Its flagship solution enables businesses to leverage customer data to improve sales and marketing ROI through the outsourced management of an end-to-end data-driven marketing program including data collection, hygiene, hosting, management, communications, and campaign analysis.

Its new product, myDNC , provides the ability to create a secure, private DNC list and then add requests, search the database, and download a current DNC file. No software or IT support services are required to use myDNC.

Interact Direct is setting up accounts for its first myDNC users and offering a free product trial to firms interested in exploring this powerful new solution.

To request a free trial, or for more information, visit www.interactdirect.com or e-mail info@interactdirect.com.