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Direct Marketing Current Issue

April 2009

Cover
Big deals, smart moves and dreams of glory

Departments
Editors Letter
Worth Knowing
In The Mail

Mobile Marketing Report
Text 2 c results
Mobile devices and mobile commerce
Mobile marketing update
Navigating your way into the perfect mobile marketing storm
Using mobile CRM to maintain key customer relationships
Leveraging the power of mobile location intelligence
Potentially the next killer app in 1:1 marketing
Triggering customer engagement through mobile activation

Click
How to profit from the six Web site conversion rate factors
Tracking your online direct response results
An introduction to dynamic content
AOL launches Platform-A Canada
Debit card use expands as Canada moves to chip cards
Acquires GroceryIQ software
IAB Canada creates tripartite industry committee for online audience measurement in Canada
US study says e-mail positively influences purchase decisions
World’s online audience hits one billion visitors
Do your database marketing practices match growing expectations?

 

 

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