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  Canada's magazine for data-driven, multi-channel interactive marketers.

The Art & Science
of Predictable Marketing T
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Direct Marketing Current Issue

March 2009

Cover
Power of Blue program takes sponsorship to new heights

Departments
Editors Letter
Directives
 Worth Knowing
In The Mail
Direct & Personal

Columns
Frank Talk

Loyalty
How to break through with your rewards program during a recession
Data mining for customer loyalty

CRM
When the going gets tough…
What happens next
Successful CRM in a down economy
CRM: Is it really a data democracy?
Campaign Management tools

1:1/Personalization
Take on the recession with rigor and relevant marketing
Technology’s role in marketing relevance
Personalized URLs: fact versus fiction
Luxury is a luxury again

 

 

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