Cover
DSF launches experiential marketing division despite tight economy

Departments
Editors Letter
Directives
Worth Knowing

Columns
Loyalty Landscape
In The Mail
Unlock Your Data

Feature
Recession-Proof Marketing
When the going gets tough – the savvy use coupons
How to reduce direct mail production costs without sacrificing effectiveness
Planning to save: keeping your postage costs to a minimum
The printed flyer is still king
The direct marketer’s guide to surviving an economic downturn

Click!
Recession-Proof Marketing
Web Insight
2009: A Digital Out-of-Home odyssey
Adcentricity unveils digital OOH planning and buying platform
Driving sales by integrating your print and online retail campaign
How to build a positive e-mail reputation
Kiosk accelerates the self-service experience
New study confirms that shorter subject lines perform better
New customer strategies aim to change the face of Canadian retailing
Reroute consumers to your online destination
Slap, shoot, score!
Streamlining marketing collateral
Study shows: 44% of Canadians are online while conducting other activities