Cover
DMAT helps industry “do more with less”

Departments
Editors Letter
Directives
In The Mail
Worth Knowing

Columns
CMA Awards
Credit card marketing in Canada: an evolving landscape
Contract sports: When it comes to annual contract negotiations, forewarned is forearmed
Direct Personal
Environics Analytics launches micromarketing tool for the Web
Loyalty Landscape
Marketing budget slashed?
Save money and face: Hire a professional translator
Use your advertising dollars to reach the female demographic

Feature
The Statement as Marketing
TransPromo takes hold
Trekking to TransPromo
Can better bills reduce churn and even generate revenue?
Think big. No mo’ transpromo, please.