November 20, 2014--A new survey commissioned by Metroland Media suggests that a significant majority of Ontario consumers (97% of those surveyed) continue to rely on flyers for making purchasing decisions. The study, produced by BrandSpark International, also indicated that, despite many marketers feeling pressure to move to digital advertising and online flyer options, many consumers still look to print for information about shopping, even among younger demographics.
November 12, 2014--With an estimated 250,000 people immigrating annually, Canada is a very diverse, multicultural country. Our newest research “Digital Acculturation” explores the journey of new Canadians -- those who have moved to the country within the past five years -- as they navigate a new media landscape, especially mobile, and make key purchase decisions. While new Canadians choose to immigrate to Canada for varying reasons, many (47%) aim to find a balance between the culture from their country of origin and that of Canada creating unique opportunities for brands to connect with them.
October 28, 2014--As the media raises concerns over how government and corporations use big data, privacy remains top of mind for consumers. Amid this debate, marketers aim for the sweet spot between individualized and invasive when communicating with customers. A new survey from SAS, “Finding the Right Balance Between Personalization and Privacy,” finds a strong correlation between trust and willingness to share information on the part of the consumer. Trust in data security is by far the biggest factor when customers decide to provide information.
October 14, 2014--360 Leads™ announced the release of its 2014 edition of The Black Report™ (#theblackreport), its global study of B2B sales lead generation practices with C-levels, sales leadership and marketing executives from six continents. The study highlights sales lead generation as the most important sales and marketing challenge facing 58% of companies. Although 78.5% of companies have engaged in lead generation programs over the past 12 months, only 17.3% are meeting their sales lead generation targets.
October 8, 2014--The market potential for unified communications (UC) and collaboration is vast, as 45% of organizations do not have an integrated solution for voice, video and data, according to a study by Softchoice, a North American technology solutions and managed services provider. However, 89% of IT managers at these same businesses don't see new UC tools as a priority. Softchoice's new study, Working Hard or Hardly Networked, discovers the root cause of IT managers' hesitations and – spoiler alert – it's not the technology!
October 8, 2014--UPS® today announced it will launch UPS My Choice™ and the UPS Access Point™ network in Canada, two of the company's powerful services that work seamlessly together to provide busy online shoppers and global retailers new personalized solutions to manage residential package deliveries.
October 6, 2014--According to a recent UPS Canada survey, the majority of small- and medium-sized enterprises (SMEs) agree that e-commerce plays an important role in their business (62 per cent). The first of two parts of the Small Business Challenges survey, conducted by Leger, reveals a company's website (64 per cent) and Facebook (40 per cent) are the most frequently used e-commerce channels.
September 30, 2014--Businesses today have such a remarkable array of marketing technology at their disposal that it's a challenge to prioritize and invest accordingly -- especially for organizations and marketing departments trying to become more customer-centric and digitally focused.
September 30, 2014--When it comes to letting consumers unsubscribe from their emailing lists, 10 per cent of the world’s top 200 ecommerce brands are not complying with regulations in Canada and the U.S., a new study has found.
September 29, 2014--Epsilon and Email Institute, the Epsilon-powered email marketing best practices destination, today released the Q2 2014 North America Email Trends and Benchmarks report. According to the report, triggered email volume, open and click rates all increased over this time last year (Q2 2013).
September 22, 2014--HeadCount Corporation teams up with Retail Council of Canada (RCC) to offer RCC members an exclusive, new program to leverage in-store traffic. Retailers who are not measuring store traffic have no ability to identify lost opportunities that can represent hundreds of thousands of lost sales opportunities. This free trial program will provide retailers with powerful insights to help generate sales, just in time for the important holiday selling season.
September 22, 2014--Canada Post today unveiled Snap Admail, an all-in-one online tool that is aimed to support small businesses in the creation and execution of direct-marketing campaigns. Snap Admail is available through Canada Post's website and enables users to create direct mail pieces, plan their target audience, send the pieces for printing and ultimately distribute them in the target markets.
September 19, 2014--Twenty years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase according to IAB Canada's annual internet advertising revenue report.
September 16, 2014--McAfee Canada, part of Intel Security, today released findings from its first Safeguarding the Future of Digital Canada in 2025 study, which examines the thoughts and attitudes of more than 500 Canadian consumers concerning technology trends. The study looks at how technology relates to people's homes, workplace, cars, mobile devices and online security.
September 16, 2014--Message Systems announced today the launch of its Adaptive Email Network, a capability designed to help customers increase email deliverability and engagement, as well as protect their corporate brand and sending reputation. Through its Adaptive Email Network, Message Systems is uniquely able to analyze feedback data and create intelligent sending rules derived from the largest global email senders and the world's major ISPs, constituting over 90 percent of global email traffic.
September 11, 2014--Mediative has released a new eye-tracking study detailing the new areas that attract the most user attention on Google's updated search engine results page (SERP). Researchers at Mediative, who originally conducted the Google Golden Triangle research in 2005, have identified how the scanning behaviour of search engine users has significantly changed in the past decade as a result of updates to Google's search engine results page (SERP), combined with the conditioning effects of new technology.
September 11, 2014--Vince Timpano, President and Chief Executive Officer, Canada, Aimia Inc., has announced the appointment of John Boynton to the newly created role of Chief Marketing Officer for Canada. Boynton's mandate is to ensure Aimia is recognized in Canada as the leader in loyalty marketing and for its full suite of loyalty programs, products and services.
September 9, 2014--360 Leads™ (360leads.com) announced that The Black Report™, its highly anticipated global study on sales lead generation practices is scheduled for release on October 6, 2014. The study includes responses from 325 C-level executives, sales leaders and marketing heads from a broad spectrum of companies, industries and continents.
September 8, 2014--Epsilon today announced the launch of the Social Media Tool, a new feature within the Harmony Epsilon Response Network (ERN)*. First introduced in September 2012, the Harmony ERN combines a rich cooperative database, sourced from contributing clients’ activity data, with a powerful set of marketing tools that allow marketers to personalize marketing campaigns, ensuring their marketing messages are delivered in the right channel, at the right time, for the individual consumer.
September 4, 2014--According to a recent EY survey, an overwhelming 74% of media and entertainment (M&E) company CFOs say going digital is a top priority for growth. But the right data and analytics are key to delivering the insights that enable game-changing decision-making.
September 4, 2014--comScore, Inc.today announced the general release of its Media Metrix® Multi-Platform and Mobile Metrix® products to clients in Canada. Media Metrix Multi-Platform was the first service of its kind launched to market in the U.S. and the U.K. last year, and is now available for clients in five additional countries, including Canada.
September 3, 2014--Consumers in Canada are spending more time on the Internet than ever before—especially to shop. According to the latest research from the eCommerce chapter of the Ipsos Canadian Inter@ctive Reid Report, over eight in ten (82%) Canadian Internet users have made a purchase online in the past year. The study also found that the average amount of reported spending annually for online purchases in Canada is $954.
August 28, 2014--Customer service is important in any industry, but especially so in the financial services sector where Canadians have a wealth of choices when it comes to a provider. So how do Canadians feel about the levels of service offered by their financial institutions? Ipsos Reid asked, and is pleased to unveil the winners of its 2014 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.
August 26, 2014--From messaging while driving to texting on the toilet, Canadians' mobile manners continue to slip into socially unacceptable and potentially dangerous territory, according to a new national Leger survey conducted for PC® mobile. In the study, 75 per cent of respondents admitted to breaking at least one social rule — or law — with their mobile phones.
August 25, 2014--Epsilon and research publisher Econsultancy today released new a new study that unveils how Global 1,000 enterprises are evolving to deal with the modern, always-connected and mobile consumer.
August 25, 2014--Teradata Corporation today announced general availability of the newest version of Teradata Demand Chain Management, software that accurately forecasts consumer demand and synchronizes retailers’ ability to meet it -- by channel -- by right-sizing inventory requirements across even the most complex supply chains.
August 14, 2014--Montreal-based Aimia, the company behind loyalty program Aeroplan, is getting into the predictive analytics game with a minority investment in U.S.-based Fractal Analytics. The commercial agreement is designed to deliver more comprehensive understanding of human behaviour and help clients improve on ROI, according to a release.
August 14, 2014--Environics Analytics, the marketing services and data analytics company, today announced the release of WealthScapes 2014, the most comprehensive database available on the assets, liabilities and wealth of Canadians. Updated to December 2013, the latest edition features an expanded database of more than 120 key financial and investment statistics that serves as a balance sheet for every neighbourhood (or small-area census dissemination area) in the country.
August 7, 2014--Epsilon today released the 2014 Multichannel Trend Report. Based on aggregated 2013 merchandise purchase data, the report shows a 2% increase in total sales for consumer goods, a rise driven by an increase in the average order values (AOV) and frequency of purchases.
August 5, 2014--In today’s hyper-dynamic competitive environment, leaders hunger for clear indications of how they are performing in terms of customer experience, satisfaction and loyalty. So to keep executives in tune with consumer perceptions, Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research, has launched a new syndicated solution that provides access to benchmark data across industry sectors and countries.
July 30, 2014--Canada Post has announced the judging panel for the third annual Canada Post E-commerce Innovation Awards. The returning and new judges are all prominent and respected leaders in Canada’s rapidly evolving digital and retail industries.
July 24, 2014--Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced that it was named as a Leader in the July 2014 report “The Forrester Wave™: Email Marketing Vendors, Q3 2014” by Forrester Research Inc.
July 24, 2014--On a global level, there is a feeling of distrust among consumers in retailers to protect their data, according to a recent report. A study conducted by electronic payments and banking provider ACI Worldwide, together with research and advisory company Aite Group, reveals that nearly 3 in 10 global consumers to not trust retailers for protecting stored personal and financial data against hacking attempts and data breaches.
July 16, 2014--Epsilon and Email Institute, the Epsilon-powered email marketing best practices destination, released the Q1 2014 North America Email Trends and Benchmarks report. According to the report, triggered messages accounted for 3.8% of total email volume in Q1, 15.3% higher than this time last year.
July 15, 2014--Teradata Corp., the analytic data platforms, marketing applications and services company, and Forbes Insights, the strategic research and thought leadership practice of Forbes Media, today released a new research study for CMOs and other senior marketing decision makers worldwide titled, "Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line."
June 30, 2014--The Global Association for Contact Center & Customer Engagement Best Practices awarded a gold medal to the Card and Payment Services Business and Personal client contact centres at the ContactCenterWorld, Americas edition. This recognition has elevated Desjardins to the top position among medium-sized call centres known for their outstanding human resources and client relations practices in North, Central and South America.
June 24, 2014--An independent researcher has studied the impact of ending door-to-door postal delivery on vulnerable populations across the country, including seniors, low-income and persons with disabilities, concluding that Canada Post should "take a step back" and look at alternatives to ending door-to-door delivery. consolidated results being made publically available in September 2014.
June 19, 2014--360 Leads™ today issued its survey to sales and marketing leaders to identify best practices in multi-channel sales lead generation. 200,000 sales and marketing leaders across the globe from diverse industries have been invited to participate, with consolidated results being made publically available in September 2014.
June 11, 2014--Intradiem, the leading provider of intraday automation solutions, is making available a new report by the Aberdeen Group that cites intraday management technology as a critical component of workforce optimization (WFO) success. It also ranks improving the customer experience as the top objective driving contact center WFO programs.
June 9, 2014--NICE Systems today announced the beginning of the end for the customer service run-around. With today's announcement of the NICE Customer Journey Optimization solution, customers can now enjoy a personalized experience with much less effort, while organizations gain transparency to the customer experience across different channels and touch points – allowing them to reduce customer effort, increase customer loyalty, operate more efficiently, and maximize revenue opportunities.
June 6, 2014--Technology is often referred to as “the great equalizer,” but new research released today proves adoption of technology can present significant challenges for small businesses looking to level the playing field with their larger counterparts.
June 3, 2014--Interactive Intelligence Group Inc., a global provider of software and services designed to improve the customer experience, is launching Interactive Intelligence PureCloud , a suite of cloud-based services for communications, collaboration and customer engagement.
May 30, 2014--FanXchange, a leader in live event ticketing for loyalty and reward programs, today announced an agreement to provide ticketing service as an exciting new redemption option to over 45 million members of Total Rewards, Caesars Entertainment’s award-winning loyalty program.
May 30, 2014--The use of social media and mobile apps for customer service has doubled since 2011, but according to NICE Systems' Global Customer Experience Survey, 88 percent of customers still elect to pick up the phone and call.
May 26, 2014--After two years working with leading brands and agencies on their influencer marketing programs, Influicity is rolling out the first-to-market platform enabling marketers to search YouTube influencers - out of a pool of 140,000 - then connect and collaborate on national advertising campaigns. Marketers can search by filters such as age, gender, ethnicity and subject-matter, among others, then use the platform’s campaign management and analysis tools to execute video campaigns.
May 22, 2014--Built on Cloudera’s distribution of Hadoop, Agility Harmony’s segmentation solution now enables real-time audience segmentation of structured, unstructured and semi-structured data. While other digital messaging platforms may take hours to segment these types of complex data assets, Agility Harmony can help marketers rapidly segment data and make it actionable in a matter of minutes, allowing for more efficient, relevant and timely connections with their customers.
May 21, 2014--The international market for gift cards, rewards and loyalty schemes faces considerable disruption today following the launch of The Gift & Loyalty Company, a major new brand intent on displacing ‘one-size-fits-all’ gift card, loyalty and reward providers globally, by designing and delivering entirely bespoke solutions for major retailers worldwide.
May 14, 2014--Environics Analytics (EA), Canada’s leading provider of data-driven marketing solutions, today released the new edition of CensusPlus. The demographic dataset includes popular variables from the 2011 Census, plus enhanced data from the National Household Survey (NHS). The new EA data are intended to help address marketers’ needs for small-area data, which were not officially released by Statistics Canada.
May 2, 2014--NICE Systems today announced that people contacting a call center no longer have to go through a lengthy interrogation to be authenticated. Instead, the newly announced NICE Real-Time Authentication solution can validate customers as they conduct a conversation with an agent, using their voice as a unique identifier, all without PINs, passwords, or key phrases to remember.
April 30, 2014--When it comes to technology in business, Canadian companies face a gap between knowing and doing, says a PwC survey released today. According to PwC's 6th Annual Digital IQ Survey-- a measure of how organizations understand, value and weave technology throughout their organizations—Canadian businesses recognize the importance of technological acumen in an organization.
April 30, 2014--Close to two-thirds of Canadians have no appetite for privatizing Canada Post Corporation according to a new poll. 64.4% said they oppose privatizing the Crown corporation. These findings are similar to other polls done over the last two decades.
April 30, 2014--Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.
April 29, 2014--Nearly one-third (32%) of U.S. and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study released today by COLLOQUY. The stunning lack of awareness of basic tier status is a key finding in Fears for Tiers: 2014 COLLOQUY Study on Membership Status In Loyalty Programs. Study findings are based on a February 2014 survey of 3,077 U.S. and Canadian consumers.
April 29, 2014--J.C. Williams Group, a leading retail and marketing consulting firm, and Environics Analytics (EA), the premier marketing and analytics company, today announced the launch of MallMix, a new service to help leasing managers create the optimal tenant mix in malls and shopping centres. Based on the values, spending levels and shopping style of consumers in a trade area, the data-driven methodology is designed to maximize the assortment of stores for any location in the U.S. and Canada.
April 29, 2014--Intradiem, the leading provider of intraday automation solutions, is featured in the seventh annual Contact Center Workforce Management Market Report, published by DMG Consulting LLC, the leading provider of contact center, back office and real-time analytics market research and consulting services.
April 25, 2014--Direct Mail solution technology from Pitney Bowes is helping DATA Group grow its business with direct mail operations expansion in the Western part of Canada. With the help of Pitney Bowes’s technology, DATA Group extended its capabilities to provide omnichannel offerings for its clients.
April 24, 2014--Small, large, leading and emerging e-commerce retailers are invited again this year to submit their application to the biggest competition designed to celebrate and promote Canadian-made e-commerce ideas and strategies. The third annual Canada Post E-commerce Innovation Awards will be held in Toronto on September 23rd in a gala event hosted by TSN broadcaster James Duthie. The Awards offer more than $1 million in free shipping and marketing prizing – the largest in the country.
April 23, 2014--Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd., today announced exciting new technology to accelerate customer success with Business Defined IT – a closer linking of a company’s business and technology objectives that demands a more responsive IT foundation.
April 17, 2014--Canadian Tire Financial Services Limited (CTFS) is pleased to announce that its customer service contact centres in Welland and St. Catharines, Ontario have been named Call Centre of the Year for 2013, by Service Quality Measurement Group (SQM). Since 2002, SQM – a North American call centre industry research firm – has presented CTFS with more than 60 awards and repeatedly recognized the Company as a leading contact centre.
April 14, 2014--Sysomos, a Marketwired company and leader in social intelligence, and Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world's top brands, today announced a strategic technology partnership to deliver a new level of social intelligence and analytics driving key business decisions and strategies.
March 31, 2014--Epsilon announced the official launch of the industry’s first Advanced Digital Solutions Practice. This group delivers client solutions that combine Epsilon assets with best of breed third-party technology and world class expertise.
March 27, 2014--American Express Canada has come out on top again in Reward Canada's sixth annual ranking of the Top Travel Rewards Credit Cards in Canada. Three American Express Cards were chosen as top Cards in three out of the five categories that are ranked annually, and a total of six Amex Cards were recommended overall.
March 27, 2014--Big data can be a powerful tool for deterring, detecting and investigating fraud throughout organizations and yet far too few companies are effectively leveraging forensic data analytics, according to EY's report, Big risks require big data thinking: Global forensic data analytics survey 2014.
Relying increasingly on insight from data to make critical decisions, business leaders are demanding more from supporting technologies. They expect software to handle data, regardless of source and size, analyze all information and provide quick answers to complex questions.
Big data is a big opportunity for CIOs. An IDC white paper released in December, The CIO’s Chance of a Lifetime: Using Big Data and Analytics as the Ticket to Strategic Relevance, reveals that today’s data-intensive world provides CIOs the opportunity to support business objectives in a strategic, outcome-oriented way.
The latest version of SAS ® Customer Intelligence will help businesses connect data, analytics, and data visualization to become more digitally adept. The new solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data – social, mobile or e-commerce – leads to quicker decisions for customer engagement and digital operations.
Big data has created an unprecedented demand for analytics talent that outpaces qualified applicants. To help fill the skills gap, SAS is launching SAS® Analytics U, a broad higher education initiative that includes free SAS software, university partnerships and engaging user communities that support the next generation of SAS users.
Big data has created an unprecedented demand for analytics talent that outpaces qualified applicants. To help fill the skills gap, SAS is launching SAS® Analytics U, a broad higher education initiative that includes free SAS software, university partnerships and engaging user communities that support the next generation of SAS users.
March 19, 2014 ---As announced in December, Canada Post is introducing a new tiered pricing structure for domestic and international letters. The regulatory process has concluded and documents will soon be published in the Canada Gazette Part II.
March 12, 2014 ---Intradiem, the leading provider of intraday management solutions, hosted the third meeting of its Customer Advisory Council in February. The council consists of contact center leaders and serves as a forum for the group to explore industry trends, challenges and strategies impacting today’s organizations.
March 11, 2014 ---Avaya today announced new and enhanced Customer Experience Management solutions to help businesses eliminate the fragmented, high-effort service that jeopardizes customer loyalty and revenue growth. From a single software platform, new capabilities increase reach and bring every aspect of the customer experience into a seamless, dynamic stream with greater, real-time visibility into interactions and contextual information.
March 10, 2014 ---Epsilon, an Alliance Data company, has signed a new multiyear agreement with Ebates Inc., the owner and operator of the world’s most rewarding shopping programs. Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates’ suite of websites and rewards programs including Ebates.com, Ebates.ca, Ebates Korea, FatWallet.com, and Pushpins.
March 5, 2014 ---Intradiem, the leading provider of intraday management solutions, launches Intradiem Insights - a collection of industry articles that examine the top and emerging call center trends and what they mean for contact center executives. Intradiem Insights will be presented periodically throughout the year.
March 5, 2014 ---Interactive Intelligence Group Inc., a global provider of software and services designed to improve the customer experience, is launching a Customer Experience Makeover: Contact Center Style contest.
March 4, 2014 ---Mitel today announced the acquisition of contact center supplier OAISYS, a leading developer of integrated call recording and quality management solutions. Consistent with Mitel's strategy to rapidly expand the company's presence in the contact center space, the acquisition of OAISYS further strengthens Mitel's position in this growing market.
February 20, 2014 ---Tim Hortons and CIBC today announced an agreement to launch a co-branded credit card, which will offer instant Tim Hortons loyalty rewards to CIBC clients on their everyday spending.
February 20, 2014 ---gShift, a leading web presence analytics software provider, today launches its new Social Keyword Research module that mines Twitter. Designed to keep up with the constant, emerging and revolving content of Twitter, the Social Research Keyword module collects and organizes influencers, associated terms, hashtags and affiliated data for use by SEO and content marketers.
February 18, 2014 ---Canada Post and Etsy have teamed up to offer Canada Post shipping services to sellers running their independent, creative businesses on the Etsy platform. The collaboration will enable Canadian Etsy sellers to streamline the order fulfillment process by allowing them to create and print shipping labels directly from the website without having to leave the Etsy platform.
February 18, 2014 ---Teradata Corp., the leading analytic data platforms, marketing applications and services company, today announced immediate global, cloud-based availability of the newest version of its industry-leading Campaign Management solution for data-driven marketing -- Teradata Customer Interaction Manager.
February 5, 2014 --DAC Group and Kantar proudly release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US.
January 31, 2014--Canada Post today released guiding principles that will govern its approach to converting the remaining five million addresses with delivery at their door to community mailbox delivery over the next five years.
January 30, 2014--HP today announced that TC Transcontinental Printing, the largest printer in Canada, has installed the world’s first HP T400 Color Inkjet Web Press integrated with an Epic WebCoat 400. This new solution, set up in the printer’s Aurora, Ontario, location, helps TC Transcontinental Printing simplify its workflow, reduce delivery time and grow its direct marketing services.
January 28, 2014--Canadians aren't just happy when they make a purchase which could result in travel rewards, they're also happy when they redeem those travel rewards down the line. More than a third of Canadians (35%) say they feel happy when they redeem for travel rewards because they love to get a good deal, according to the TD Travel Rewards survey conducted for TD Canada Trust.
January 22, 2014--In a well-attended meeting, Quebec City Chapter members and Montreal Chapter members demonstrated the negative impact for their organizations and the catastrophic effect on Canada Post’s future if the Five Point Plan is pursued on pricing and home delivery.
January 20, 2014--Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of SurveyDirect, a new self-service solution providing access to 100% self-reported data.
January 9, 2014--Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of "Tweet-a-Coffee" - the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.
December 11, 2013--Today, Canada Post unveiled five initiatives that together will form the foundation of a new postal system designed to serve busy Canadians and meet their changing needs for postal services. It will also open new opportunities to businesses that are redefining how they connect and serve customers in an increasingly digital world. These changes will begin taking effect in the new year.
Canada Post changes, by the numbers:
Switch to community mailboxess will save $400 million-$500 million per year.
New price of stamps will make $160 million-$200 million more per year.
Opening more franchise post offices will cut $40 million-$50 million in losses per year.
"Streamlining operations" will save $100 million-$150 million per year
December 12, 2013--There is some good news for marketers and fundraisers in among this news of postage increases by Canada Post. Canada Post released it’s Action Plan at 3 PM today and I know that you depend upon the mail as an important part of your business activities so I’ve compiled this short summary for you. I’ve also attached the full Action Plan document for bedtime reading.
December 12, 2013--In a statement released today, the National Association of Major Mail Users (NAMMU) says the steep commercial increases announced by Canada Post will greatly accelerate the erosion of Transaction Mail.
December 4, 2013--INTERQUEST, a market and technology research and consulting firm serving the digital printing and publishing industry, has released a comprehensive new study of digital direct mail printing in North America. The report—an in-depth analysis of the market, including the key issues, trends, size, and technological developments—complements and extends previous INTERQUEST studies of the role of digital printing in the direct mail market.
December 3, 2013--InComm, a prepaid product and transaction services company, revealed the findings of a survey, “Gift Card Usage and Attitudes Research,” which tracked the 2012 gift card spending patterns of Canadian consumers.
November 29, 2013--McDonald’s Canada “Our Food. Your Questions.” campaign captured the top honour at the 43rd annual Canadian Marketing Association (CMA) Awards Gala tonight in Toronto. Recipient of the 2013 CMA Best of the Best Award, the campaign developed by Tribal Worldwide used a multi-channel approach to respond to consumer questions about McDonald’s food and operations.
November 13, 2013--Canadian notforprofits can win $8,500 worth of fundraising services by posting and sharing a compelling story related to their organization on whatsthestory.ca. The winner will benefit from $8,500 worth of fundraising services that will be used to build a fundraising campaign based on their story.
November 6, 2013--Environics Analytics (EA) announced today that it has agreed to acquire the business and assets of Generation5 from Voltari Canada. Under terms of the agreement, Generation5’s demographic, behaviour and segmentation product lines will be maintained alongside existing EA products in order to meet the needs of users of both systems. Over time, the two teams plan to explore synergies and opportunities to develop new data and analytics products to meet the changing needs of the market.
October 31, 2013--Aimia's data scientists and consultants are coming together this weekend in Toronto to work with three prominent not-for-profit organizations to analyze trends and patterns in their data and make recommendations to meaningfully improve their programs.
October 22, 2013--Today, Squareknot announced the expansion of its strategic planning capabilities by adding a ten member market research group to its growing team. The addition of a dedicated research team strengthens the agency’s ability to help clients gain a deeper understanding of their customer segments, and create intimate, insight-driven connections between brands and people.
October 16, 2013--Desjardins Group has broken ground for a new call centre in Trois-Rivières. The new 40,000 ft2 building will be located at the corner of rue Des Récollets and rue Bellefeuille and will eventually accommodate 350 employees. Its doors are slated to open in the summer of 2014.
October 16, 2013--Canadians now have the option to access their epost™ account through a new dedicated - and free! - iPad™ app. The new app adds a greater degree of choice in how Canadians can access their epost account, through which they can securely receive, view and organize their bills and statements.
October 14, 2013--Descartes Systems Group,the global leader in uniting logistics-intensive businesses in commerce, announced the launch of its updated home delivery solution. The solution is now being deployed by leading retailers across the globe.
August 15, 2013--Deloitte today announced the results of its Global Analytics Advantage survey, a study undertaken to better understand the state of analytics readiness of leading corporations – and what the future may hold.
August 9, 2013--With the final release of data from the National Household Survey (NHS) set for Wednesday, August 14, demographers expect the findings will indicate that women’s earnings have been rising faster than men’s earnings since 2006. According to Dr. Doug Norris, Senior Vice President and Chief Demographer at Environics Analytics, the new data will likely indicate a small rise in overall incomes since the last census, but women have been the big winners in terms of earnings.
August 8, 2013--Canada Post is currently conducting an important national discussion with Canadians on the future of postal service in Canada. With the relentless decline in Lettermail resulting in ongoing financial losses at the Corporation, fundamental changes are needed to transform the business.
August 7, 2013--The federal government should progressively allow new entrants to bid for some of the mail services currently provided by Canada Post, says a report released today by the C.D. Howe Institute.
August 7, 2013--Sprinklr, the leading social relationship platform (SRP) for large enterprises, recently announced that Air Canada will use the Sprinklr Social@Scale (TM) Platform to manage its customer relationship presence in social media.
August 6, 2013 --Longo's Fruit Markets and Unata, a leading Digital Shopper Marketing company, have launched a suite of mobile applications to enhance and personalize the Longo's in-store shopping experience.
July 29, 2013 --Still a youngster in industry terms but with a deeply experienced and talented staff, this rising direct-marketing company is reporting a surge across a wide array of business measures.