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TC Systems acquires GoPrint Systems
December 18 , 2014
Aimia aquires Zinc
December 18 , 2014
Search Engine Optimization is hard…Green Lotus Tools makes it easy
October 20, 2014
CMA President and CEO John Gustavson to retire
October 16, 2014
EQ Works announces targeted, pre-screened YouTube channels
October 14, 2014
First West Credit Union helps bring text-to-donate to the fight against hunger in B.C.
October 1, 2014
Cutting-edge mapping technology guarantees quicker home deliveries
September 30, 2014
Moneris, AIR MILES Reward Program enable small businesses to fly higher
September 29, 2014
Verint launches new engagement analytics solution
September 29, 2014
Hearst Corporation acquires 80% stake in KUBRA Data Transfer Ltd.
September 19, 2014
InteliSpend launches MasterCard® prepaid cards in Canada
September 16, 2014
Kangaroos seen all over Montreal
September 16, 2014
DHL Express launches new Calgary-Edmonton route
September 16, 2014
Canadian Tire takes its 56-year-old paper 'money' into digital era
September 10, 2014
St. John Ambulance launches provocative integrated ad campaign
September 3, 2014
16th Annual Customer Service Awards Gala
August 28, 2014
Plastic gift cards go digital with the launch of Moneris' Virtual Gift Card solution
August 26, 2014
360 Leads gives Australian exporters access to North American markets
August 25, 2014
Financial services company leaves premise software behind
August 25, 2014
DM PEOPLE: Environics Communications
August 25, 2014
Melissa Data’s SmartMover updates business and individual addresses
August 14, 2014
DM PEOPLE: Stephen Thomas
August 7, 2014
DM PEOPLE: 360 Leads
August 7, 2014
Epsilon brings agile, real-time email marketing technology to leading brands
July 31, 2014
NICE brings 100% real time to the contact center
July 30, 2014
Supremex enters into multi-year $27 million sales agreement
July 29, 2014
Tinkerine, PrinterWorks partner to launch nationwide managed 3D print services
July 28, 2014
Engagement Labs to acquire Toronto social media pioneer Entrinsic
July 24, 2014
Stephen Thomas Ltd completes organizational rebrand for Ontario non-profit Springboard
July 23, 2014
PayPal Canada brand campaign puts people back in charge of their money
July 21, 2014
Purolator launches new logistics solution for Canada
July 17, 2014
DM PEOPLE: Environics Communications
July 16, 2014
Introducing Yahoo app for Android in Canada
July 15, 2014
INFOGRAPHIC: 30 years of Aeroplan
July 11, 2014
RONA and the AIR MILES Reward Program sign multi-year renewal agreement
July 7, 2014
Big wins for DMW at Benny Awards
June 30, 2014
CFIB urges federal government to go slow on CASL
June 30, 2014
DM PEOPLE: Intradiem
June 24, 2014
Direct marketing community mourns passing of Edward Wilton Heather
June 23, 2014
New customer analytics service helps catalog marketers navigate a multichannel world
June 12, 2014
KODAK PROSPER 6000 presses unleash the next-generation of printing
June 11, 2014
Fuse Marketing's Stephen Brown to lead CMA Board of Directors
May 29, 2014
Aimia opens new global headquarters in Montreal’s financial district
May 29, 2014
DM PEOPLE: Kirk Marketing
May 29, 2014
Canadian Marketing Association presents EA President Jan Kestle with Lifetime Award
May 29, 2014
DM PEOPLE: 360 Leads
May 8, 2014
inContact acquires workforce optimization provider Uptivity
May 8, 2014
Celebrating women leaders and how they are making a difference
May 6, 2014
ASI acquires online fundraising software provider UNXvision
May 2, 2014
Sitecore delivers big data marketing with launch of the Sitecore® Experience Database™
April 30, 2014
Melissa Data, Scribe Software partner to enhance data migration
April 29, 2014
SMEs to tap into the online ecosystem via Canada Post ecommerce program
April 25, 2014
DM PEOPLE: Yangaroo
April 24 , 2014
Albertans reject ban on loyalty rewards at Alberta pharmacies
April 23, 2014
Tangerine launches biggest, most innovative advertising campaign in its history
April 21, 2014
Addictive Mobility to strengthen their data scientist team
April 16, 2014
March 28 , 2014
Uberflip joins HubSpot as a Certified Integration Partner
March 25, 2014
SPC Card chooses Loyalty Engine, Inc. to drive next generation retail customer engagement
March 18, 2014
March 17 , 2014
DNM Analytics invests 1.8 million in Toronto
March 14, 2014

New list management solution from CiG
March 11, 2014

Addictive Mobility launches in-app video ad formats
March 10, 2014
EQ Works strengthens product innovation with new CTO
March 6, 2014
BlueCamroo delivers closed loop marketing with HubSpot
March 6, 2014
Leading mobile survey app expands to serve French-speaking market
March 3, 2014
Canada Post's transition to community mailbox delivery to begin fall 2014
February 20, 2014
Ackroo3 brings the next generation gift card and loyalty platform
February 20, 2014
AIR MILES for Social Change shows loyalty incentives are significant driver
February 14, 2014
DM PEOPLE: Brand Momentum
February 13, 2014
DM PEOPLE: Environics Analytics
February 3, 2014
Avaya extends contact center expertise to midsize businesses
January 28, 2014
Olivia Chow addresses NAMMU meeting
January 24, 2014
ClickTale’s side-by-side heatmaps help companies maximize website usability, results
January 22, 2014
Equifax Canada partners with Environics Analytics
January 9, 2014
Ivrnet’s Geo-targeted texting ads (with links) are clicking with transit authorities
January 9, 2014

Simpson Print acquires Denison Print
January 8, 2014

Crowdsourced loyalty program launches beta site
December 17, 2013
SPLICE Software announces Dialog Dashboard
December 17, 2013
Saguenay welcomes new customer service centre for Bell customers
November 29, 2013
Stephen Thomas Ltd promotes three executives
November 29, 2013
RBC, Best Buy Canada and Future Shop announce new enhanced rewards redemption option
November 26, 2013
Environics Analytics, Vision Critical partner to create extensive source of survey data
November 21, 2013
Discover, shop and save with new Sobeys mobile app
November 18, 2013
GoECart , Canada Post in e-commerce collaboration
November 18, 2013
SapientNitro's Toronto office continues rapid expansion in Canada
November 15, 2013

Environics Analytics names Delvinia Partner of the Year
November 14, 2013

New Text-to-Pledge program for non-profits
November 11, 2013
Match Marketing Group acquires Circle One Marketing
November 11, 2013

IBM and Datawatch transform enterprise content management systems into Big Data analytics
November 8, 2013

The online battle for Canadian dollars heats up with Walmart's new e-commerce offer
November 7, 2013

Adobe launches mobile services for Adobe Marketing Cloud
November 7, 2013

Ipsos aims to redefine and mobilize qualitative research across Canada
October 22, 2013

Vision Critical releases IdeaHub, an efficient co-creation solution for marketers
October 22, 2013

Teradata Applications introduces Customer Interaction Manager in the Cloud
October 22, 2013

Influitive adds B2B referral solution to boost sales-ready leads
October 16, 2013

Loyalty Eh? Canadians trump Americans when it comes to brand loyalty
October 16, 2013

Stephen Thomas Ltd named Direct Marketing AOR for Mount Sinai Hospital Foundation
October 16, 2013

Inbox Marketer wins IMPACT13 Award
October 14, 2013

Deloitte and GoLiveSystems joining forces
October 10, 2013

Deloitte and GoLiveSystems joining forces
October 8, 2013

Stephen Thomas Ltd revamps website
August 26, 2013

Pazzaz acquires Contact Image
August 15, 2013

Claude Galipeau appointed Country Manager of Yahoo! Canada
August 7, 2013

Hemlock Printers recognized at Premier Printing Awards
August 7, 2013

New CEO named at Contact Solutions
August 7, 2013

Inbox Marketer adds new CPO
August 7, 2013

Worth Knowing

iovation predicts 40% of all online retail transactions from Black Friday to Cyber Monday will be from mobile devices

November 26, 2014--iovation, the trusted source for mobile and online fraud prevention, is predicting that about 40 percent of all retail transactions from Black Friday to Cyber Monday this year will be made from mobile phones and tablets. 


EXECUTIVE ROUNDTABLE: Industry veterans weigh in on best practices and ideas to improve donor efficiencies

November 26, 2014--With Canadian charitable organizations fighting for every donor dollar, how they process these donations has become every bit as important as how they procure them. From an operations standpoint, these organizations are facing a number of challenges when it comes to both donations processing and donor outreach. This DM roundtable, sponsored by CDS Global, brought together senior level fundraising professionals who shared their insights on best practices around donor outreach and donations processing - specifically speed of donations processing and turnaround times on acknowledgements (and the effect this has on donations), how nonprofits can effectively incorporate and use both online and offline data when shaping donor communications and how centralization of core back-end processes can improve operational agility and response times.

Ontario consumers prefer traditional print flyers to online version by a significant margin: survey

November 20, 2014--A new survey commissioned by Metroland Media suggests that a significant majority of  Ontario consumers (97% of those surveyed) continue to rely on flyers for making purchasing decisions.  The study, produced by BrandSpark International, also indicated that, despite many marketers feeling pressure to move to digital advertising and online flyer options, many consumers still look to print for information about shopping, even among younger demographics.

New study explores the digital habits of new Canadians

November 12, 2014--With an estimated 250,000 people immigrating annually, Canada is a very diverse, multicultural country. Our newest research “Digital Acculturation” explores the journey of new Canadians -- those who have moved to the country within the past five years -- as they navigate a new media landscape, especially mobile, and make key purchase decisions. While new Canadians choose to immigrate to Canada for varying reasons, many (47%) aim to find a balance between the culture from their country of origin and that of Canada creating unique opportunities for brands to connect with them.

Security concerns don’t stop consumers from sharing data with trusted businesses

October 28, 2014--As the media raises concerns over how government and corporations use big data, privacy remains top of mind for consumers. Amid this debate, marketers aim for the sweet spot between individualized and invasive when communicating with customers. A new survey from SAS, “Finding the Right Balance Between Personalization and Privacy,” finds a strong correlation between trust and willingness to share information on the part of the consumer. Trust in data security is by far the biggest factor when customers decide to provide information.

Lead generation ranks as top global sales and marketing challenge

October 14, 2014--360 Leads™ announced the release of its 2014 edition of The Black Report™ (#theblackreport), its global study of B2B sales lead generation practices with C-levels, sales leadership and marketing executives from six continents. The study highlights sales lead generation as the most important sales and marketing challenge facing 58% of companies. Although 78.5% of companies have engaged in lead generation programs over the past 12 months, only 17.3% are meeting their sales lead generation targets.

Softchoice study reveals why most collaboration technology implementations fail

October 8, 2014--The market potential for unified communications (UC) and collaboration is vast, as 45% of organizations do not have an integrated solution for voice, video and data, according to a study by Softchoice, a North American technology solutions and managed services provider. However, 89% of IT managers at these same businesses don't see new UC tools as a priority. Softchoice's new study, Working Hard or Hardly Networked, discovers the root cause of IT managers' hesitations and – spoiler alert – it's not the technology!

UPS Canada gives online shoppers around the world delivery confidence, control and convenience

October 8, 2014--UPS® today announced it will launch UPS My Choice™ and the UPS Access Point™ network in Canada, two of the company's powerful services that work seamlessly together to provide busy online shoppers and global retailers new personalized solutions to manage residential package deliveries.  

Company website and Facebook are top e-commerce tools for Canadian SMEs

October 6, 2014--According to a recent UPS Canada survey, the majority of small- and medium-sized enterprises (SMEs) agree that e-commerce plays an important role in their business (62 per cent). The first of two parts of the Small Business Challenges survey, conducted by Leger, reveals a company's website (64 per cent) and Facebook (40 per cent) are the most frequently used e-commerce channels.

Marketers struggle to find best technology path to build personalized customer relationships: survey

September 30, 2014--Businesses today have such a remarkable array of marketing technology at their disposal that it's a challenge to prioritize and invest accordingly -- especially for organizations and marketing departments trying to become more customer-centric and digitally focused. 


10% of top ecommerce brands flouting CASL, study finds

September 30, 2014--When it comes to letting consumers unsubscribe from their emailing lists, 10 per cent of the world’s top 200 ecommerce brands are not complying with regulations in Canada and the U.S., a new study has found.

Epsilon Q2 2014 North America email trend results identifies lift in triggered email volume, open and click rates

September 29, 2014--Epsilon and Email Institute, the Epsilon-powered email marketing best practices destination, today released the Q2 2014 North America Email Trends and Benchmarks report. According to the report, triggered email volume, open and click rates all increased over this time last year (Q2 2013).

New trial program designed to help retailers improve in-store conversion

September 22, 2014--HeadCount Corporation teams up with Retail Council of Canada (RCC) to offer RCC members an exclusive, new program to leverage in-store traffic.  Retailers who are not measuring store traffic have no ability to identify lost opportunities that can represent hundreds of thousands of lost sales opportunities.  This free trial program will provide retailers with powerful insights to help generate sales, just in time for the important holiday selling season.

Canada Post unveils new all-in-one online direct marketing solution for small business

September 22, 2014--Canada Post today unveiled Snap Admail, an all-in-one online tool that is aimed to support small businesses in the creation and execution of direct-marketing campaigns. Snap Admail is available through Canada Post's website and enables users to create direct mail pieces, plan their target audience, send the pieces for printing and ultimately distribute them in the target markets.

Digital overtakes TV for largest share of ad spend in Canada

September 19, 2014--Twenty years after the first online banner ad runs, digital advertising take the largest share of ad spend. Double digit growth to continue in 2014 with forecast 14% increase according to IAB Canada's annual internet advertising revenue report.

Canadians anticipate a more connected world in 2025, but have concerns about security and privacy

September 16, 2014--McAfee Canada, part of Intel Security, today released findings from its first Safeguarding the Future of Digital Canada in 2025 study, which examines the thoughts and attitudes of more than 500 Canadian consumers concerning technology trends. The study looks at how technology relates to people's homes, workplace, cars, mobile devices and online security.

Message Systems launches Adaptive Email Network

September 16, 2014--Message Systems announced today the launch of its Adaptive Email Network, a capability designed to help customers increase email deliverability and engagement, as well as protect their corporate brand and sending reputation. Through its Adaptive Email Network, Message Systems is uniquely able to analyze feedback data and create intelligent sending rules derived from the largest global email senders and the world's major ISPs, constituting over 90 percent of global email traffic.

Recent research from Mediative Provides new ways for businesses to use Google results to generate website traffic

September 11, 2014--Mediative has released a new eye-tracking study detailing the new areas that attract the most user attention on Google's updated search engine results page (SERP). Researchers at Mediative, who originally conducted the Google Golden Triangle research in 2005, have identified how the scanning behaviour of search engine users has significantly changed in the past decade as a result of updates to Google's search engine results page (SERP), combined with the conditioning effects of new technology.

Aimia appoints John Boynton Chief Marketing Officer in Canada

September 11, 2014--Vince Timpano, President and Chief Executive Officer, Canada, Aimia Inc., has announced the appointment of John Boynton to the newly created role of Chief Marketing Officer for Canada. Boynton's mandate is to ensure Aimia is recognized in  Canada as the leader in loyalty marketing and for its full suite of loyalty programs, products and services.

360 Leads to release The Black Report: a comprehensive look at global sales lead generation practices

September 9, 2014--360 Leads™ ( announced that The Black Report™, its highly anticipated global study on sales lead generation practices is scheduled for release on October 6, 2014. The study includes responses from 325 C-level executives, sales leaders and marketing heads from a broad spectrum of companies, industries and continents.

Epsilon’s Response Network makes cross-channel integration possible with social media tool

September 8, 2014--Epsilon today announced the launch of the Social Media Tool, a new feature within the Harmony Epsilon Response Network (ERN)*. First introduced in September 2012, the Harmony ERN combines a rich cooperative database, sourced from contributing clients’ activity data, with a powerful set of marketing tools that allow marketers to personalize marketing campaigns, ensuring their marketing messages are delivered in the right channel, at the right time, for the individual consumer.

Going digital top priority for 74% of media and entertainment companies: EY survey

September 4, 2014--According to a recent EY survey, an overwhelming 74% of media and entertainment (M&E) company CFOs say going digital is a top priority for growth. But the right data and analytics are key to delivering the insights that enable game-changing decision-making.

comScore announces Canada launch of Media Metrix® Multi-Platform to deliver unified view of desktop, smartphone and tablet audiences

September 4, 2014--comScore, announced the general release of its Media Metrix® Multi-Platform and Mobile Metrix® products to clients in Canada. Media Metrix Multi-Platform was the first service of its kind launched to market in the U.S. and the U.K. last year, and is now available for clients in five additional countries, including Canada.

Eight in ten (82%) Canadians have made an online purchase this year

September 3, 2014--Consumers in Canada are spending more time on the Internet than ever before—especially to shop. According to the latest research from the eCommerce chapter of the Ipsos Canadian Inter@ctive Reid Report, over eight in ten (82%) Canadian Internet users have made a purchase online in the past year. The study also found that the average amount of reported spending annually for online purchases in Canada is $954.

Ipsos honours top customer service performers among Canadian financial institutions

August 28, 2014--Customer service is important in any industry, but especially so in the financial services sector where Canadians have a wealth of choices when it comes to a provider. So how do Canadians feel about the levels of service offered by their financial institutions? Ipsos Reid asked, and is pleased to unveil the winners of its 2014 Best Banking Awards in Canada. The annual awards program recognizes Canadian financial institutions with the top ranked customer service for personal banking experience based on various key performance indicators.

Canadian mobile manners continue downward trend

August 26, 2014--From messaging while driving to texting on the toilet, Canadians' mobile manners continue to slip into socially unacceptable and potentially dangerous territory, according to a new national Leger survey conducted for PC® mobile. In the study, 75 per cent of respondents admitted to breaking at least one social rule — or law — with their mobile phones.

Only 44% of organizations feel their C-Suite “gets” digital

August 25, 2014--Epsilon and research publisher Econsultancy today released new a new study that unveils how Global 1,000 enterprises are evolving to deal with the modern, always-connected and mobile consumer.

Solution supports omni-channel retailing, measurably improves customer satisfaction and retention, and is now available as a cloud offering

August 25, 2014--Teradata Corporation today announced general availability of the newest version of Teradata Demand Chain Management, software that accurately forecasts consumer demand and synchronizes retailers’ ability to meet it -- by channel -- by right-sizing inventory requirements across even the most complex supply chains. 

Aimia gets into predictive analytics

August 14, 2014--Montreal-based Aimia, the company behind loyalty program Aeroplan, is getting into the predictive analytics game with a minority investment in U.S.-based   Fractal Analytics. The commercial agreement is designed to deliver more comprehensive understanding of human behaviour and help clients improve on ROI, according to a release.

Environics Analytics releases WealthScapes 2014 analyzing Canadians’ assets, liabilities and spending power

August 14, 2014--Environics Analytics, the marketing services and data analytics company, today announced the release of WealthScapes 2014, the most comprehensive database available on the assets, liabilities and wealth of Canadians. Updated to December 2013, the latest edition features an expanded database of more than 120 key financial and investment statistics that serves as a balance sheet for every neighbourhood (or small-area census dissemination area) in the country.

Epsilon releases 2014 Multichannel Trend Report

August 7, 2014--Epsilon today released the 2014 Multichannel Trend Report. Based on aggregated 2013 merchandise purchase data, the report shows a 2% increase in total sales for consumer goods, a rise driven by an increase in the average order values (AOV) and frequency of purchases.

Ipsos Loyalty provides new performance benchmarks

August 5, 2014--In today’s hyper-dynamic competitive environment, leaders hunger for clear indications of how they are performing in terms of customer experience, satisfaction and loyalty. So to keep executives in tune with consumer perceptions, Ipsos Loyalty, the global leader in customer experience, satisfaction and loyalty research, has launched a new syndicated solution that provides access to benchmark data across industry sectors and countries.

Judges announced for 2014 Canada Post E-commerce Innovation Awards

July 30, 2014--Canada Post has announced the judging panel for the third annual Canada Post E-commerce Innovation Awards. The returning and new judges are all prominent and respected leaders in Canada’s rapidly evolving digital and retail industries.

Epsilon cited as a leader in email marketing by independent research firm

July 24, 2014--Epsilon, the global leader in helping clients create customer connections that build brand and business equity, today announced that it was named as a Leader in the July 2014 report “The Forrester Wave™: Email Marketing Vendors, Q3 2014” by Forrester Research Inc.

Globally, 3 in 10 customers distrust retailers to protect data

July 24, 2014--On a global level, there is a feeling of distrust among consumers in retailers to protect their data, according to a recent report. A study conducted by electronic payments and banking provider ACI Worldwide, together with research and advisory company Aite Group, reveals that nearly 3 in 10 global consumers to not trust retailers for protecting stored personal and financial data against hacking attempts and data breaches.

Q1 2014 North America Email Trend results

July 16, 2014--Epsilon and Email Institute, the Epsilon-powered email marketing best practices destination, released the Q1 2014 North America Email Trends and Benchmarks report. According to the report, triggered messages accounted for 3.8% of total email volume in Q1, 15.3% higher than this time last year.

Teradata and Forbes Insights release new study exploring the business impact of marketing silos

July 15, 2014--Teradata Corp., the analytic data platforms, marketing applications and services company, and Forbes Insights, the strategic research and thought leadership practice of Forbes Media, today released a new research study for CMOs and other senior marketing decision makers worldwide titled, "Breaking Down Marketing Silos: The Key to Consistently Achieving Customer Satisfaction and Improving Your Bottom Line." 

Desjardins recognized as having the best call centres in the Americas

June 30, 2014--The Global Association for Contact Center & Customer Engagement Best Practices awarded a gold medal to the Card and Payment Services Business and Personal client contact centres at the ContactCenterWorld, Americas edition. This recognition has elevated Desjardins to the top position among medium-sized call centres known for their outstanding human resources and client relations practices in North, Central and  South America.

"Proper public consultation needed": study on impact of Canada Post delivery cuts on vulnerable groups

June 24, 2014--An independent researcher has studied the impact of ending door-to-door postal delivery on vulnerable populations across the country, including seniors, low-income and persons with disabilities, concluding that Canada Post should "take a step back" and look at alternatives to ending door-to-door delivery. consolidated results being made publically available in September 2014.

360 Leads conducts global survey on sales lead generation best practices

June 19, 2014--360 Leads™ today issued its survey to sales and marketing leaders to identify best practices in multi-channel sales lead generation. 200,000 sales and marketing leaders across the globe from diverse industries have been invited to participate, with consolidated results being made publically available in September 2014.

Aberdeen Group report cites intraday management as key differentiator of leading contact centers

June 11, 2014--Intradiem, the leading provider of intraday automation solutions, is making available a new report by the Aberdeen Group that cites intraday management technology as a critical component of workforce optimization (WFO) success. It also ranks improving the customer experience as the top objective driving contact center WFO programs.

The end of the customer service run-around

June 9, 2014--NICE Systems today announced the beginning of the end for the customer service run-around. With today's announcement of the NICE Customer Journey Optimization solution, customers can now enjoy a personalized experience with much less effort, while organizations gain transparency to the customer experience across different channels and touch points – allowing them to reduce customer effort, increase customer loyalty, operate more efficiently, and maximize revenue opportunities.

Small businesses cite cost, lack of know-how as top barriers to technology adoption

June 6, 2014--Technology is often referred to as “the great equalizer,” but new research released today proves adoption of technology can present significant challenges for small businesses looking to level the playing field with their larger counterparts.            

Interactive Intelligence to launch new cloud services

June 3, 2014--Interactive Intelligence Group Inc., a global provider of software and services designed to improve the customer experience, is launching Interactive Intelligence PureCloud , a suite of cloud-based services for communications, collaboration and customer engagement.

FanXchange adds live event ticketing to Caesars Entertainment’s total rewards loyalty program

May 30, 2014--FanXchange, a leader in live event ticketing for loyalty and reward programs, today announced an agreement to provide ticketing service as an exciting new redemption option to over 45 million members of Total Rewards, Caesars Entertainment’s award-winning loyalty program.

Millennials still "Like" the human touch - NICE survey says

May 30, 2014--The use of social media and mobile apps for customer service has doubled since 2011, but according to NICE Systems' Global Customer Experience Survey, 88 percent of customers still elect to pick up the phone and call.

Influicity launches YouTube Influencer Marketplace for brands, agencies

May 26, 2014--After two years working with leading brands and agencies on their influencer marketing programs, Influicity is rolling out the first-to-market platform enabling marketers to search YouTube influencers - out of a pool of 140,000 - then connect and collaborate on national advertising campaigns. Marketers can search by filters such as age, gender, ethnicity and subject-matter, among others, then use the platform’s campaign management and analysis tools to execute video campaigns.

Epsilon’s Agility Harmony becomes first digital marketing platform to leverage Hadoop for high-performance advanced segmentation

May 22, 2014--Built on Cloudera’s distribution of Hadoop, Agility Harmony’s segmentation solution now enables real-time audience segmentation of structured, unstructured and semi-structured data. While other digital messaging platforms may take hours to segment these types of complex data assets, Agility Harmony can help marketers rapidly segment data and make it actionable in a matter of minutes, allowing for more efficient, relevant and timely connections with their customers.

The Contis Group launches The Gift & Loyalty Company to transform gift card provider market

May 21, 2014--The international market for gift cards, rewards and loyalty schemes faces considerable disruption today following the launch of The Gift & Loyalty Company, a major new brand intent on displacing ‘one-size-fits-all’ gift card, loyalty and reward providers globally, by designing and delivering entirely bespoke solutions for major retailers worldwide.

Environics Analytics releases latest edition of CensusPlus

May 14, 2014--Environics Analytics (EA), Canada’s leading provider of data-driven marketing solutions, today released the new edition of CensusPlus. The demographic dataset includes popular variables from the 2011 Census, plus enhanced data from the National Household Survey (NHS). The new EA data are intended to help address marketers’ needs for small-area data, which were not officially released by Statistics Canada.

Forget your mother’s maiden name – NICE brings real-time voice authentication to the call center

May 2, 2014--NICE Systems today announced that people contacting a call center no longer have to go through a lengthy interrogation to be authenticated. Instead, the newly announced NICE Real-Time Authentication solution can validate customers as they conduct a conversation with an agent, using their voice as a unique identifier, all without PINs, passwords, or key phrases to remember.

Canadian companies have strong 'Digital IQ' but struggle to develop and implement new strategies: PwC

April 30, 2014--When it comes to technology in business, Canadian companies face a gap between knowing and doing, says a PwC survey released today. According to PwC's 6th Annual Digital IQ Survey-- a measure of how organizations understand, value and weave technology throughout their organizations—Canadian businesses recognize the importance of technological acumen in an organization.

Canadians say no to privatizing Canada Post

April 30, 2014--Close to two-thirds of Canadians have no appetite for privatizing Canada Post Corporation according to a new poll. 64.4% said they oppose privatizing the Crown corporation. These findings are similar to other polls done over the last two decades.

Deloitte Digital: Ecommerce’s impact on in-store shopping grows

April 30, 2014--Digital interactions influence 36 cents of every dollar spent in the retail store, or approximately $1.1 trillion, according to the latest study from Deloitte Digital. By the end of 2014, that number will climb to 50%, or $1.5 trillion of total store sales.

COLLOQUY study shows nearly one-third of consumers can’t identify tier status in favorite loyalty rewards program

April 29, 2014--Nearly one-third (32%) of U.S. and Canadian consumers can’t identify which tier they belong to in their favorite loyalty rewards programs, according to a study released today by COLLOQUY. The stunning lack of awareness of basic tier status is a key finding in Fears for Tiers: 2014 COLLOQUY Study on Membership Status In Loyalty Programs. Study findings are based on a February 2014 survey of 3,077 U.S. and Canadian consumers.

J.C. Williams Group,Environics Analytics launch MallMix service for creating optimum shopping centre tenant mix

April 29, 2014--J.C. Williams Group, a leading retail and marketing consulting firm, and Environics Analytics (EA), the premier marketing and analytics company, today announced the launch of MallMix, a new service to help leasing managers create the optimal tenant mix in malls and shopping centres. Based on the values, spending levels and shopping style of consumers in a trade area, the data-driven methodology is designed to maximize the assortment of stores for any location in the U.S. and Canada.

Intradiem featured in annual DMG Consulting Workforce Management Report

April 29, 2014--Intradiem, the leading provider of intraday automation solutions, is featured in the seventh annual Contact Center Workforce Management Market Report, published by DMG Consulting LLC, the leading provider of contact center, back office and real-time analytics market research and consulting services.

NAMMU appoints Executive Director

April 25, 2014--In a statement released today, the National Association of Major Mail Users (NAMMU) named Patrick Bartlett as its first Executive Director, effective May 1.

Pitney Bowes helps Data Group on expansion plans

April 25, 2014--Direct Mail solution technology from Pitney Bowes is helping DATA Group grow its business with direct mail operations expansion in the Western part of Canada.  With the help of Pitney Bowes’s technology, DATA Group extended its capabilities to provide omnichannel offerings for its clients.

Applications open for 2014 Canada Post E-commerce Innovation Awards

April 24, 2014--Small, large, leading and emerging e-commerce retailers are invited again this year to submit their application to the biggest competition designed to celebrate and promote Canadian-made e-commerce ideas and strategies. The third annual Canada Post E-commerce Innovation Awards will be held in Toronto on September 23rd in a gala event hosted by TSN broadcaster James Duthie. The Awards offer more than $1 million in free shipping and marketing prizing – the largest in the country.

New Hitachi Data Systems technology delivers a business-defined approach for IT infrastructure

April 23, 2014--Hitachi Data Systems Corporation (HDS), a wholly owned subsidiary of Hitachi, Ltd., today announced exciting new technology to accelerate customer success with Business Defined IT – a closer linking of a company’s business and technology objectives that demands a more responsive IT foundation.

Canadian Tire Financial Services named Call Centre of the Year for 2013

April 17, 2014--Canadian Tire Financial Services Limited (CTFS) is pleased to announce that its customer service contact centres in   Welland  and   St. Catharines, Ontario  have been named Call Centre of the Year for 2013, by Service Quality Measurement Group (SQM). Since 2002, SQM –  a North American call centre industry research firm – has presented CTFS with more than 60 awards and repeatedly recognized the Company as a leading contact centre.

Technology partnership pairs cutting-edge social intelligence with unparalleled customer insights

April 14, 2014--Sysomos, a Marketwired company and leader in social intelligence, and Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world's top brands, today announced a strategic technology partnership to deliver a new level of social intelligence and analytics driving key business decisions and strategies.

Epsilon announces launch of advanced digital solutions practice

March 31, 2014--Epsilon announced the official launch of the industry’s first Advanced Digital Solutions Practice. This group delivers client solutions that combine Epsilon assets with best of breed third-party technology and world class expertise.

American Express wins Canada's Top Travel Rewards Credit Cards rankings for the sixth year in a row

March 27, 2014--American Express Canada has come out on top again in Reward Canada's sixth annual ranking of the Top Travel Rewards Credit Cards in Canada. Three American Express Cards were chosen as top Cards in three out of the five categories that are ranked annually, and a total of six Amex Cards were recommended overall.

Forensic data analytics creates new opportunities for fraud detection, prevention--EY survey

March 27, 2014--Big data can be a powerful tool for deterring, detecting and investigating fraud throughout organizations and yet far too few companies are effectively leveraging forensic data analytics, according to EY's report, Big risks require big data thinking: Global forensic data analytics survey 2014.


SAS ® Visual Analytics customers get a double shot of updates

Relying increasingly on insight from data to make critical decisions, business leaders are demanding more from supporting technologies. They expect software to handle data, regardless of source and size, analyze all information and provide quick answers to complex questions.

Big data, analytics: Ticket to strategic relevance for CIOs

Big data is a big opportunity for CIOs. An IDC white paper released in December, The CIO’s Chance of a Lifetime: Using Big Data and Analytics as the Ticket to Strategic Relevance, reveals that today’s data-intensive world provides CIOs the opportunity to support business objectives in a strategic, outcome-oriented way.

SAS ® Customer Intelligence addresses digital business challenges

The latest version of SAS ® Customer Intelligence will help businesses connect data, analytics, and data visualization to become more digitally adept. The new solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data – social, mobile or e-commerce – leads to quicker decisions for customer engagement and digital operations.

Analytics U aims to close analytics skills gap

Big data has created an unprecedented demand for analytics talent that outpaces qualified applicants. To help fill the skills gap, SAS is launching SAS® Analytics U, a broad higher education initiative that includes free SAS software, university partnerships and engaging user communities that support the next generation of SAS users.

Analytics users anticipate more intuitive, highly visual SAS ® predictive analytics

Big data has created an unprecedented demand for analytics talent that outpaces qualified applicants. To help fill the skills gap, SAS is launching SAS® Analytics U, a broad higher education initiative that includes free SAS software, university partnerships and engaging user communities that support the next generation of SAS users.

Canada Post's new pricing structure for letters to take effect March 31

March 19, 2014 ---As announced in December, Canada Post is introducing a new tiered pricing structure for domestic and international letters. The regulatory process has concluded and documents will soon be published in the Canada Gazette Part II.

Canada Post announces pricing and specification adjustments

March 19, 2014 ---Today Canada Post announced modifications to the commercial pricing and specifications effective March 31, 2014.

Intradiem hosts customer advisory council for contact center industry innovators

March 12, 2014 ---Intradiem, the leading provider of intraday management solutions, hosted the third meeting of its Customer Advisory Council in February. The council consists of contact center leaders and serves as a forum for the group to explore industry trends, challenges and strategies impacting today’s organizations. 

New Avaya contact center solutions help companies master the omni-channel customer experience

March 11, 2014 ---Avaya today announced new and enhanced Customer Experience Management solutions to help businesses eliminate the fragmented, high-effort service that jeopardizes customer loyalty and revenue growth. From a single software platform, new capabilities increase reach and bring every aspect of the customer experience into a seamless, dynamic stream with greater, real-time visibility into interactions and contextual information.

Ebates Inc. enlists Epsilon for global email marketing services

March 10, 2014 ---Epsilon, an Alliance Data company, has signed a new multiyear agreement with Ebates Inc., the owner and operator of the world’s most rewarding shopping programs. Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates’ suite of websites and rewards programs including,, Ebates Korea,, and Pushpins.

Intradiem Insights features top contact center trends, topics to watch

March 5, 2014 ---Intradiem, the leading provider of intraday management solutions, launches Intradiem Insights - a collection of industry articles that examine the top and emerging call center trends and what they mean for contact center executives. Intradiem Insights will be presented periodically throughout the year.

Interactive Intelligence launches Customer Experience Makeover contest

March 5, 2014 ---Interactive Intelligence Group Inc., a global provider of software and services designed to improve the customer experience, is launching a Customer Experience Makeover: Contact Center Style contest.

Mitel acquires contact center call recording supplier OAISYS

March 4, 2014 ---Mitel today announced the acquisition of contact center supplier OAISYS, a leading developer of integrated call recording and quality management solutions. Consistent with Mitel's strategy to rapidly expand the company's presence in the contact center space, the acquisition of OAISYS further strengthens Mitel's position in this growing market.

Tim Hortons, CIBC to launch co-branded loyalty rewards Visa credit card

February 20, 2014 ---Tim Hortons and CIBC today announced an agreement to launch a co-branded credit card, which will offer instant Tim Hortons loyalty rewards to CIBC clients on their everyday spending.

gShift launches Twitter social Keyword Research Module for marketers

February 20, 2014 ---gShift, a leading web presence analytics software provider, today launches its new Social Keyword Research module that mines Twitter. Designed to keep up with the constant, emerging and revolving content of Twitter, the Social Research Keyword module collects and organizes influencers, associated terms, hashtags and affiliated data for use by SEO and content marketers.

Canada Post and Etsy team up to offer new online shipping solution

February 18, 2014 ---Canada Post and Etsy have teamed up to offer Canada Post shipping services to sellers running their independent, creative businesses on the Etsy platform. The collaboration will enable Canadian Etsy sellers to streamline the order fulfillment process by allowing them to create and print shipping labels directly from the website without having to leave the Etsy platform.

Teradata Customer Interaction Manager 7 now available globally in the Cloud

February 18, 2014 ---Teradata Corp., the leading analytic data platforms, marketing applications and services company, today announced immediate global, cloud-based availability of the newest version of its industry-leading Campaign Management solution for data-driven marketing -- Teradata Customer Interaction Manager. 

Ipsos Retail Performance enters North America

February 10, 2014 --People counting and footfall solutions specialist, Ipsos Retail Performance, has opened an office in Toronto with the aim of servicing retailers in North America.

Mobile climbs as consumers continue to adopt online purchasing habits; brands slacking in LLM

February 5, 2014 --DAC Group and Kantar proudly release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US.

Canada Post releases guiding principles for CMB conversion

January 31, 2014--Canada Post today released guiding principles that will govern its approach to converting the remaining five million addresses with delivery at their door to community mailbox delivery over the next five years.

TC Transcontinental Printing accelerates speed to market with HP T400 Inkjet Web Press

January 30, 2014--HP today announced that TC Transcontinental Printing, the largest printer in Canada, has installed the world’s first HP T400 Color Inkjet Web Press integrated with an Epic WebCoat 400. This new solution, set up in the printer’s Aurora, Ontario, location, helps TC Transcontinental Printing simplify its workflow, reduce delivery time and grow its direct marketing services.

Redeeming travel rewards triggers two-fold emotional response in Canadians

January 28, 2014--Canadians aren't just happy when they make a purchase which could result in travel rewards, they're also happy when they redeem those travel rewards down the line. More than a third of Canadians (35%) say they feel happy when they redeem for travel rewards because they love to get a good deal, according to the TD Travel Rewards survey conducted for TD Canada Trust.

Quebec members say "non" to Canada Post plan

January 22, 2014--In a well-attended meeting, Quebec City Chapter members and Montreal Chapter members demonstrated the negative impact for their organizations and the catastrophic effect on Canada Post’s future if the Five Point Plan is pursued on pricing and home delivery.

Epsilon introduces SurveyDirect: first 100% self-reported, proven solution

January 20, 2014--Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of SurveyDirect, a new self-service solution providing access to 100% self-reported data.

Starbucks® Tweet-a-Coffee leads next evolution of eGifting

January 9, 2014--Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of "Tweet-a-Coffee" - the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.


Canada Post unveils Five-point Action Plan

December 11, 2013--Today, Canada Post unveiled five initiatives that together will form the foundation of a new postal system designed to serve busy Canadians and meet their changing needs for postal services. It will also open new opportunities to businesses that are redefining how they connect and serve customers in an increasingly digital world. These changes will begin taking effect in the new year.

Canada Post changes, by the numbers:

  • Switch to community mailboxess will save $400 million-$500 million per year.
  • New price of stamps will make $160 million-$200 million more per year.
  • Opening more franchise post offices will cut $40 million-$50 million in losses per year.
  • "Streamlining operations" will save $100 million-$150 million per year

Source: Canada Post

Canada Post Action Plan – postage increase summary

December 12, 2013--There is some good news for marketers and fundraisers in among this news of postage increases by Canada Post. Canada Post released it’s Action Plan at 3 PM today and I know that you depend upon the mail as an important part of your business activities so I’ve compiled this short summary for you.  I’ve also attached the full Action Plan document for bedtime reading.

NAMMU says pricing will undermine postal future

December 12, 2013--In a statement released today, the National Association of Major Mail Users (NAMMU) says the steep commercial increases announced by Canada Post will greatly accelerate the erosion of Transaction Mail.

INTERQUEST announces new in-depth study of digital direct mail printing in North America

December 4, 2013--INTERQUEST, a market and technology research and consulting firm serving the digital printing and publishing industry, has released a comprehensive new study of digital direct mail printing in North America. The report—an in-depth analysis of the market, including the key issues, trends, size, and technological developments—complements and extends previous INTERQUEST studies of the role of digital printing in the direct mail market.

InComm Canada survey gains insights into consumer gift card purchasing habits and considerations

December 3, 2013--InComm, a prepaid product and transaction services company, revealed the findings of a survey, “Gift Card Usage and Attitudes Research,” which tracked the 2012 gift card spending patterns of Canadian consumers.

McDonald's/Tribal take home top CMA award

November 29, 2013--McDonald’s Canada “Our Food. Your Questions.” campaign captured the top honour at the 43rd annual Canadian Marketing Association (CMA) Awards Gala tonight in Toronto. Recipient of the 2013 CMA Best of the Best Award, the campaign developed by Tribal Worldwide used a multi-channel approach to respond to consumer questions about McDonald’s food and operations.

Prime Data kicks off a What’s the Story?

November 13, 2013--Canadian notforprofits can win $8,500 worth of fundraising services by posting and sharing a compelling story related to their organization on The winner will benefit from $8,500 worth of fundraising services that will be used to build a fundraising campaign based on their story.

Environics Analytics acquires Generation5 

November 6, 2013--Environics Analytics (EA) announced today that it has agreed to acquire the business and assets of Generation5 from Voltari Canada. Under terms of the agreement, Generation5’s demographic, behaviour and segmentation product lines will be maintained alongside existing EA products in order to meet the needs of users of both systems. Over time, the two teams plan to explore synergies and opportunities to develop new data and analytics products to meet the changing needs of the market.

Aimia employees donate their data analysis skills to help local not-for-profits this weekend 

October 31, 2013--Aimia's data scientists and consultants are coming together this weekend in Toronto to work with three prominent not-for-profit organizations to analyze trends and patterns in their data and make recommendations to meaningfully improve their programs.

First loyalty platform for Bitcoin merchants powered by LoyaltyMatch OnDemand 

October 22, 2013--Today LoyaltyMatch introduced Bitcoin Loyalty, the first loyalty management and gamification platform for merchants who accept Bitcoins for payment.

Squareknot expands consumer insight capabilities with new in-house market research group

October 22, 2013--Today, Squareknot announced the expansion of its strategic planning capabilities by adding a ten member market research group to its growing team. The addition of a dedicated research team strengthens the agency’s ability to help clients gain a deeper understanding of their customer segments, and create intimate, insight-driven connections between brands and people.

DMTI Spatial acquired by Neopost

October 17, 2013--DMTI Spatial, the Canadian leader in location-based data quality solutions, today announced it has been acquired by Europe-based mailroom solutions provider Neopost.

Desjardins's new call centre in Trois-Rivières will create 350 jobs next summer

October 16, 2013--Desjardins Group has broken ground for a new call centre in Trois-Rivières. The new 40,000 ft2 building will be located at the corner of rue Des Récollets and rue Bellefeuille and will eventually accommodate 350 employees. Its doors are slated to open in the summer of 2014.

Canada Post launches new iPad app for epost - and it's free!

October 16, 2013--Canadians now have the option to access their epost™ account through a new dedicated - and free! - iPad™ app. The new app adds a greater degree of choice in how Canadians can access their epost account, through which they can securely receive, view and organize their bills and statements.

Descartes launches updated advanced home delivery solution

October 14, 2013--Descartes Systems Group,the global leader in uniting logistics-intensive businesses in commerce, announced the launch of its updated home delivery solution. The solution is now being deployed by leading retailers across the globe.


The Power of Place: Sponsored by DMTI Spatial, this panel will discuss how leading edge marketers are embracing location technologies to drive an increase in campaign ROI..

Deloitte study reveals increased importance of analytics to Canadian organizations

August 15, 2013--Deloitte today announced the results of its Global Analytics Advantage survey, a study undertaken to better understand the state of analytics readiness of leading corporations – and what the future may hold.

Environics Analytics examines final National Household Survey release

August 9, 2013--With the final release of data from the National Household Survey (NHS) set for Wednesday, August 14, demographers expect the findings will indicate that women’s earnings have been rising faster than men’s earnings since 2006. According to Dr. Doug Norris, Senior Vice President and Chief Demographer at Environics Analytics, the new data will likely indicate a small rise in overall incomes since the last census, but women have been the big winners in terms of earnings.

Canada Post responds to C.D. Howe Institute's report

August 8, 2013--Canada Post is currently conducting an important national discussion with Canadians on the future of postal service in  Canada. With the relentless decline in Lettermail resulting in ongoing financial losses at the Corporation, fundamental changes are needed to transform the business.

Rerouting Canada Post: How to save the mail without breaking the bank - C.D. Howe Institute

August 7, 2013--The federal government should progressively allow new entrants to bid for some of the mail services currently provided by Canada Post, says a report released today by the C.D. Howe Institute.

Sprinklr Signs Agreement with Air Canada for Social@Scale Platform

August 7, 2013--Sprinklr, the leading social relationship platform (SRP) for large enterprises, recently announced that Air Canada will use the Sprinklr Social@Scale (TM) Platform to manage its customer relationship presence in social media.

Longo's & Unata launch personalized mobile apps

August 6, 2013 --Longo's Fruit Markets and Unata, a leading Digital Shopper Marketing company, have launched a suite of mobile applications to enhance and personalize the Longo's in-store shopping experience.

Direct marketer’s revenue shows sharp increase and no signs of slowing down

July 29, 2013 --Still a youngster in industry terms but with a deeply experienced and talented staff, this rising direct-marketing company is reporting a surge across a wide array of business measures.


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