It starts with your listing. A year of exposure to Canada's biggest direct marketing spenders!
The 2014 DM Industry Sourcebook gives you year-round exposure to:
Direct marketing executives and senior managers; mail order sellers, club and membership organizations, charities and other non-profits, cataloguers and online marketers; banks, insurance companies, retailers and consumer goods marketers with their own direct marketing departments -- and hefty direct marketing budgets.
Analytics Workshop. In a world of big data, fragmented marketing channels and the rise of social media, how do you ensure that your organization is driven by facts rather than gut feel? How do you leverage your customer information most effectively? How do you incorporate analytics in general, and Predictive Analytics in particular, to improve your business results? FIND OUT MORE NOW
December 4, 2013--INTERQUEST, a market and technology research and consulting firm serving the digital printing and publishing industry, has released a comprehensive new study of digital direct mail printing in North America. The report—an in-depth analysis of the market, including the key issues, trends, size, and technological developments—complements and extends previous INTERQUEST studies of the role of digital printing in the direct mail market.
December 3, 2013--InComm, a prepaid product and transaction services company, revealed the findings of a survey, “Gift Card Usage and Attitudes Research,” which tracked the 2012 gift card spending patterns of Canadian consumers.
November 29, 2013--McDonald’s Canada “Our Food. Your Questions.” campaign captured the top honour at the 43rd annual Canadian Marketing Association (CMA) Awards Gala tonight in Toronto. Recipient of the 2013 CMA Best of the Best Award, the campaign developed by Tribal Worldwide used a multi-channel approach to respond to consumer questions about McDonald’s food and operations.
November 13, 2013--Canadian notforprofits can win $8,500 worth of fundraising services by posting and sharing a compelling story related to their organization on whatsthestory.ca. The winner will benefit from $8,500 worth of fundraising services that will be used to build a fundraising campaign based on their story.
November 6, 2013--Environics Analytics (EA) announced today that it has agreed to acquire the business and assets of Generation5 from Voltari Canada. Under terms of the agreement, Generation5’s demographic, behaviour and segmentation product lines will be maintained alongside existing EA products in order to meet the needs of users of both systems. Over time, the two teams plan to explore synergies and opportunities to develop new data and analytics products to meet the changing needs of the market.
October 31, 2013--Aimia's data scientists and consultants are coming together this weekend in Toronto to work with three prominent not-for-profit organizations to analyze trends and patterns in their data and make recommendations to meaningfully improve their programs.
October 22, 2013--Today, Squareknot announced the expansion of its strategic planning capabilities by adding a ten member market research group to its growing team. The addition of a dedicated research team strengthens the agency’s ability to help clients gain a deeper understanding of their customer segments, and create intimate, insight-driven connections between brands and people.
October 16, 2013--Desjardins Group has broken ground for a new call centre in Trois-Rivières. The new 40,000 ft2 building will be located at the corner of rue Des Récollets and rue Bellefeuille and will eventually accommodate 350 employees. Its doors are slated to open in the summer of 2014.
October 16, 2013--Canadians now have the option to access their epost™ account through a new dedicated - and free! - iPad™ app. The new app adds a greater degree of choice in how Canadians can access their epost account, through which they can securely receive, view and organize their bills and statements.
October 14, 2013--Descartes Systems Group,the global leader in uniting logistics-intensive businesses in commerce, announced the launch of its updated home delivery solution. The solution is now being deployed by leading retailers across the globe.
August 15, 2013--Deloitte today announced the results of its Global Analytics Advantage survey, a study undertaken to better understand the state of analytics readiness of leading corporations – and what the future may hold.
August 9, 2013--With the final release of data from the National Household Survey (NHS) set for Wednesday, August 14, demographers expect the findings will indicate that women’s earnings have been rising faster than men’s earnings since 2006. According to Dr. Doug Norris, Senior Vice President and Chief Demographer at Environics Analytics, the new data will likely indicate a small rise in overall incomes since the last census, but women have been the big winners in terms of earnings.
August 8, 2013--Canada Post is currently conducting an important national discussion with Canadians on the future of postal service in Canada. With the relentless decline in Lettermail resulting in ongoing financial losses at the Corporation, fundamental changes are needed to transform the business.
August 7, 2013--The federal government should progressively allow new entrants to bid for some of the mail services currently provided by Canada Post, says a report released today by the C.D. Howe Institute.
August 7, 2013--Sprinklr, the leading social relationship platform (SRP) for large enterprises, recently announced that Air Canada will use the Sprinklr Social@Scale (TM) Platform to manage its customer relationship presence in social media.
August 6, 2013 --Longo's Fruit Markets and Unata, a leading Digital Shopper Marketing company, have launched a suite of mobile applications to enhance and personalize the Longo's in-store shopping experience.
July 29, 2013 --Still a youngster in industry terms but with a deeply experienced and talented staff, this rising direct-marketing company is reporting a surge across a wide array of business measures.