It starts with your listing. A year of exposure to Canada's
biggest direct marketing spenders!
The 2014 DM Industry Sourcebook gives you year-round exposure to:
Direct marketing executives and senior managers; mail order sellers, club and membership organizations, charities and other non-profits, cataloguers and online marketers; banks, insurance companies, retailers and consumer goods marketers with their own direct marketing departments -- and hefty direct marketing budgets.
February 20, 2014 ---Tim Hortons and CIBC today announced an agreement to launch a co-branded credit card, which will offer instant Tim Hortons loyalty rewards to CIBC clients on their everyday spending.
February 20, 2014 ---gShift, a leading web presence analytics software provider, today launches its new Social Keyword Research module that mines Twitter. Designed to keep up with the constant, emerging and revolving content of Twitter, the Social Research Keyword module collects and organizes influencers, associated terms, hashtags and affiliated data for use by SEO and content marketers.
February 18, 2014 ---Canada Post and Etsy have teamed up to offer Canada Post shipping services to sellers running their independent, creative businesses on the Etsy platform. The collaboration will enable Canadian Etsy sellers to streamline the order fulfillment process by allowing them to create and print shipping labels directly from the website without having to leave the Etsy platform.
February 18, 2014 ---Teradata Corp., the leading analytic data platforms, marketing applications and services company, today announced immediate global, cloud-based availability of the newest version of its industry-leading Campaign Management solution for data-driven marketing -- Teradata Customer Interaction Manager.
February 5, 2014 --DAC Group and Kantar proudly release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US.
January 31, 2014--Canada Post today released guiding principles that will govern its approach to converting the remaining five million addresses with delivery at their door to community mailbox delivery over the next five years.
January 30, 2014--HP today announced that TC Transcontinental Printing, the largest printer in Canada, has installed the world’s first HP T400 Color Inkjet Web Press integrated with an Epic WebCoat 400. This new solution, set up in the printer’s Aurora, Ontario, location, helps TC Transcontinental Printing simplify its workflow, reduce delivery time and grow its direct marketing services.
January 28, 2014--Canadians aren't just happy when they make a purchase which could result in travel rewards, they're also happy when they redeem those travel rewards down the line. More than a third of Canadians (35%) say they feel happy when they redeem for travel rewards because they love to get a good deal, according to the TD Travel Rewards survey conducted for TD Canada Trust.
January 22, 2014--In a well-attended meeting, Quebec City Chapter members and Montreal Chapter members demonstrated the negative impact for their organizations and the catastrophic effect on Canada Post’s future if the Five Point Plan is pursued on pricing and home delivery.
January 20, 2014--Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of SurveyDirect, a new self-service solution providing access to 100% self-reported data.
January 9, 2014--Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of "Tweet-a-Coffee" - the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.
December 11, 2013--Today, Canada Post unveiled five initiatives that together will form the foundation of a new postal system designed to serve busy Canadians and meet their changing needs for postal services. It will also open new opportunities to businesses that are redefining how they connect and serve customers in an increasingly digital world. These changes will begin taking effect in the new year.
Canada Post changes, by the numbers:
Switch to community mailboxess will save $400 million-$500 million per year.
New price of stamps will make $160 million-$200 million more per year.
Opening more franchise post offices will cut $40 million-$50 million in losses per year.
"Streamlining operations" will save $100 million-$150 million per year
December 12, 2013--There is some good news for marketers and fundraisers in among this news of postage increases by Canada Post. Canada Post released it’s Action Plan at 3 PM today and I know that you depend upon the mail as an important part of your business activities so I’ve compiled this short summary for you. I’ve also attached the full Action Plan document for bedtime reading.
December 12, 2013--In a statement released today, the National Association of Major Mail Users (NAMMU) says the steep commercial increases announced by Canada Post will greatly accelerate the erosion of Transaction Mail.
December 4, 2013--INTERQUEST, a market and technology research and consulting firm serving the digital printing and publishing industry, has released a comprehensive new study of digital direct mail printing in North America. The report—an in-depth analysis of the market, including the key issues, trends, size, and technological developments—complements and extends previous INTERQUEST studies of the role of digital printing in the direct mail market.
December 3, 2013--InComm, a prepaid product and transaction services company, revealed the findings of a survey, “Gift Card Usage and Attitudes Research,” which tracked the 2012 gift card spending patterns of Canadian consumers.
November 29, 2013--McDonald’s Canada “Our Food. Your Questions.” campaign captured the top honour at the 43rd annual Canadian Marketing Association (CMA) Awards Gala tonight in Toronto. Recipient of the 2013 CMA Best of the Best Award, the campaign developed by Tribal Worldwide used a multi-channel approach to respond to consumer questions about McDonald’s food and operations.
November 13, 2013--Canadian notforprofits can win $8,500 worth of fundraising services by posting and sharing a compelling story related to their organization on whatsthestory.ca. The winner will benefit from $8,500 worth of fundraising services that will be used to build a fundraising campaign based on their story.
November 6, 2013--Environics Analytics (EA) announced today that it has agreed to acquire the business and assets of Generation5 from Voltari Canada. Under terms of the agreement, Generation5’s demographic, behaviour and segmentation product lines will be maintained alongside existing EA products in order to meet the needs of users of both systems. Over time, the two teams plan to explore synergies and opportunities to develop new data and analytics products to meet the changing needs of the market.
October 31, 2013--Aimia's data scientists and consultants are coming together this weekend in Toronto to work with three prominent not-for-profit organizations to analyze trends and patterns in their data and make recommendations to meaningfully improve their programs.
October 22, 2013--Today, Squareknot announced the expansion of its strategic planning capabilities by adding a ten member market research group to its growing team. The addition of a dedicated research team strengthens the agency’s ability to help clients gain a deeper understanding of their customer segments, and create intimate, insight-driven connections between brands and people.
October 16, 2013--Desjardins Group has broken ground for a new call centre in Trois-Rivières. The new 40,000 ft2 building will be located at the corner of rue Des Récollets and rue Bellefeuille and will eventually accommodate 350 employees. Its doors are slated to open in the summer of 2014.
October 16, 2013--Canadians now have the option to access their epost™ account through a new dedicated - and free! - iPad™ app. The new app adds a greater degree of choice in how Canadians can access their epost account, through which they can securely receive, view and organize their bills and statements.
October 14, 2013--Descartes Systems Group,the global leader in uniting logistics-intensive businesses in commerce, announced the launch of its updated home delivery solution. The solution is now being deployed by leading retailers across the globe.
August 15, 2013--Deloitte today announced the results of its Global Analytics Advantage survey, a study undertaken to better understand the state of analytics readiness of leading corporations – and what the future may hold.
August 9, 2013--With the final release of data from the National Household Survey (NHS) set for Wednesday, August 14, demographers expect the findings will indicate that women’s earnings have been rising faster than men’s earnings since 2006. According to Dr. Doug Norris, Senior Vice President and Chief Demographer at Environics Analytics, the new data will likely indicate a small rise in overall incomes since the last census, but women have been the big winners in terms of earnings.
August 8, 2013--Canada Post is currently conducting an important national discussion with Canadians on the future of postal service in Canada. With the relentless decline in Lettermail resulting in ongoing financial losses at the Corporation, fundamental changes are needed to transform the business.
August 7, 2013--The federal government should progressively allow new entrants to bid for some of the mail services currently provided by Canada Post, says a report released today by the C.D. Howe Institute.
August 7, 2013--Sprinklr, the leading social relationship platform (SRP) for large enterprises, recently announced that Air Canada will use the Sprinklr Social@Scale (TM) Platform to manage its customer relationship presence in social media.
August 6, 2013 --Longo's Fruit Markets and Unata, a leading Digital Shopper Marketing company, have launched a suite of mobile applications to enhance and personalize the Longo's in-store shopping experience.
July 29, 2013 --Still a youngster in industry terms but with a deeply experienced and talented staff, this rising direct-marketing company is reporting a surge across a wide array of business measures.