In other news...

Addictive Mobility to strengthen their data scientist team
April 16, 2014
March 28 , 2014
Uberflip joins HubSpot as a Certified Integration Partner
March 25, 2014
SPC Card chooses Loyalty Engine, Inc. to drive next generation retail customer engagement
March 18, 2014
March 17 , 2014
DNM Analytics invests 1.8 million in Toronto
March 14, 2014

New list management solution from CiG
March 11, 2014

Addictive Mobility launches in-app video ad formats
March 10, 2014
EQ Works strengthens product innovation with new CTO
March 6, 2014
BlueCamroo delivers closed loop marketing with HubSpot
March 6, 2014
Leading mobile survey app expands to serve French-speaking market
March 3, 2014
Canada Post's transition to community mailbox delivery to begin fall 2014
February 20, 2014
Ackroo3 brings the next generation gift card and loyalty platform
February 20, 2014
AIR MILES for Social Change shows loyalty incentives are significant driver
February 14, 2014
DM PEOPLE: Brand Momentum
February 13, 2014
DM PEOPLE: Environics Analytics
February 3, 2014
Avaya extends contact center expertise to midsize businesses
January 28, 2014
Olivia Chow addresses NAMMU meeting
January 24, 2014
ClickTale’s side-by-side heatmaps help companies maximize website usability, results
January 22, 2014
Equifax Canada partners with Environics Analytics
January 9, 2014
Ivrnet’s Geo-targeted texting ads (with links) are clicking with transit authorities
January 9, 2014

Simpson Print acquires Denison Print
January 8, 2014

Crowdsourced loyalty program launches beta site
December 17, 2013
SPLICE Software announces Dialog Dashboard
December 17, 2013
Saguenay welcomes new customer service centre for Bell customers
November 29, 2013
Stephen Thomas Ltd promotes three executives
November 29, 2013
RBC, Best Buy Canada and Future Shop announce new enhanced rewards redemption option
November 26, 2013
Environics Analytics, Vision Critical partner to create extensive source of survey data
November 21, 2013
Discover, shop and save with new Sobeys mobile app
November 18, 2013
GoECart , Canada Post in e-commerce collaboration
November 18, 2013
SapientNitro's Toronto office continues rapid expansion in Canada
November 15, 2013

Environics Analytics names Delvinia Partner of the Year
November 14, 2013

New Text-to-Pledge program for non-profits
November 11, 2013
Match Marketing Group acquires Circle One Marketing
November 11, 2013

IBM and Datawatch transform enterprise content management systems into Big Data analytics
November 8, 2013

The online battle for Canadian dollars heats up with Walmart's new e-commerce offer
November 7, 2013

Adobe launches mobile services for Adobe Marketing Cloud
November 7, 2013

Ipsos aims to redefine and mobilize qualitative research across Canada
October 22, 2013

Vision Critical releases IdeaHub, an efficient co-creation solution for marketers
October 22, 2013

Teradata Applications introduces Customer Interaction Manager in the Cloud
October 22, 2013

Influitive adds B2B referral solution to boost sales-ready leads
October 16, 2013

Loyalty Eh? Canadians trump Americans when it comes to brand loyalty
October 16, 2013

Stephen Thomas Ltd named Direct Marketing AOR for Mount Sinai Hospital Foundation
October 16, 2013

Inbox Marketer wins IMPACT13 Award
October 14, 2013

Deloitte and GoLiveSystems joining forces
October 10, 2013

Deloitte and GoLiveSystems joining forces
October 8, 2013

Stephen Thomas Ltd revamps website
August 26, 2013

Pazzaz acquires Contact Image
August 15, 2013

Claude Galipeau appointed Country Manager of Yahoo! Canada
August 7, 2013

Hemlock Printers recognized at Premier Printing Awards
August 7, 2013

New CEO named at Contact Solutions
August 7, 2013

Inbox Marketer adds new CPO
August 7, 2013

Worth Knowing

Technology partnership pairs cutting-edge social intelligence with unparalleled customer insights

April 14, 2014--Sysomos, a Marketwired company and leader in social intelligence, and Clarabridge, Inc., the leading provider of intelligent Customer Experience Management (CEM) solutions for the world's top brands, today announced a strategic technology partnership to deliver a new level of social intelligence and analytics driving key business decisions and strategies.

Epsilon announces launch of advanced digital solutions practice

March 31, 2014--Epsilon announced the official launch of the industry’s first Advanced Digital Solutions Practice. This group delivers client solutions that combine Epsilon assets with best of breed third-party technology and world class expertise.

American Express wins Canada's Top Travel Rewards Credit Cards rankings for the sixth year in a row

March 27, 2014--American Express Canada has come out on top again in Reward Canada's sixth annual ranking of the Top Travel Rewards Credit Cards in Canada. Three American Express Cards were chosen as top Cards in three out of the five categories that are ranked annually, and a total of six Amex Cards were recommended overall.

Forensic data analytics creates new opportunities for fraud detection, prevention--EY survey

March 27, 2014--Big data can be a powerful tool for deterring, detecting and investigating fraud throughout organizations and yet far too few companies are effectively leveraging forensic data analytics, according to EY's report, Big risks require big data thinking: Global forensic data analytics survey 2014.


SAS ® Visual Analytics customers get a double shot of updates

Relying increasingly on insight from data to make critical decisions, business leaders are demanding more from supporting technologies. They expect software to handle data, regardless of source and size, analyze all information and provide quick answers to complex questions.

Big data, analytics: Ticket to strategic relevance for CIOs

Big data is a big opportunity for CIOs. An IDC white paper released in December, The CIO’s Chance of a Lifetime: Using Big Data and Analytics as the Ticket to Strategic Relevance, reveals that today’s data-intensive world provides CIOs the opportunity to support business objectives in a strategic, outcome-oriented way.

SAS ® Customer Intelligence addresses digital business challenges

The latest version of SAS ® Customer Intelligence will help businesses connect data, analytics, and data visualization to become more digitally adept. The new solution brings together digital data from more sources faster than ever before. Quick and easy access to all digital data – social, mobile or e-commerce – leads to quicker decisions for customer engagement and digital operations.

Analytics U aims to close analytics skills gap

Big data has created an unprecedented demand for analytics talent that outpaces qualified applicants. To help fill the skills gap, SAS is launching SAS® Analytics U, a broad higher education initiative that includes free SAS software, university partnerships and engaging user communities that support the next generation of SAS users.

Analytics users anticipate more intuitive, highly visual SAS ® predictive analytics

Big data has created an unprecedented demand for analytics talent that outpaces qualified applicants. To help fill the skills gap, SAS is launching SAS® Analytics U, a broad higher education initiative that includes free SAS software, university partnerships and engaging user communities that support the next generation of SAS users.

Canada Post's new pricing structure for letters to take effect March 31

March 19, 2014 ---As announced in December, Canada Post is introducing a new tiered pricing structure for domestic and international letters. The regulatory process has concluded and documents will soon be published in the Canada Gazette Part II.

Canada Post announces pricing and specification adjustments

March 19, 2014 ---Today Canada Post announced modifications to the commercial pricing and specifications effective March 31, 2014.

Intradiem hosts customer advisory council for contact center industry innovators

March 12, 2014 ---Intradiem, the leading provider of intraday management solutions, hosted the third meeting of its Customer Advisory Council in February. The council consists of contact center leaders and serves as a forum for the group to explore industry trends, challenges and strategies impacting today’s organizations. 

New Avaya contact center solutions help companies master the omni-channel customer experience

March 11, 2014 ---Avaya today announced new and enhanced Customer Experience Management solutions to help businesses eliminate the fragmented, high-effort service that jeopardizes customer loyalty and revenue growth. From a single software platform, new capabilities increase reach and bring every aspect of the customer experience into a seamless, dynamic stream with greater, real-time visibility into interactions and contextual information.

Ebates Inc. enlists Epsilon for global email marketing services

March 10, 2014 ---Epsilon, an Alliance Data company, has signed a new multiyear agreement with Ebates Inc., the owner and operator of the world’s most rewarding shopping programs. Epsilon will provide robust, targeted email marketing services focused on driving sales and creating a more personalized experience for customers across Ebates’ suite of websites and rewards programs including,, Ebates Korea,, and Pushpins.

Intradiem Insights features top contact center trends, topics to watch

March 5, 2014 ---Intradiem, the leading provider of intraday management solutions, launches Intradiem Insights - a collection of industry articles that examine the top and emerging call center trends and what they mean for contact center executives. Intradiem Insights will be presented periodically throughout the year.

Interactive Intelligence launches Customer Experience Makeover contest

March 5, 2014 ---Interactive Intelligence Group Inc., a global provider of software and services designed to improve the customer experience, is launching a Customer Experience Makeover: Contact Center Style contest.

Mitel acquires contact center call recording supplier OAISYS

March 4, 2014 ---Mitel today announced the acquisition of contact center supplier OAISYS, a leading developer of integrated call recording and quality management solutions. Consistent with Mitel's strategy to rapidly expand the company's presence in the contact center space, the acquisition of OAISYS further strengthens Mitel's position in this growing market.

Tim Hortons, CIBC to launch co-branded loyalty rewards Visa credit card

February 20, 2014 ---Tim Hortons and CIBC today announced an agreement to launch a co-branded credit card, which will offer instant Tim Hortons loyalty rewards to CIBC clients on their everyday spending.

gShift launches Twitter social Keyword Research Module for marketers

February 20, 2014 ---gShift, a leading web presence analytics software provider, today launches its new Social Keyword Research module that mines Twitter. Designed to keep up with the constant, emerging and revolving content of Twitter, the Social Research Keyword module collects and organizes influencers, associated terms, hashtags and affiliated data for use by SEO and content marketers.

Canada Post and Etsy team up to offer new online shipping solution

February 18, 2014 ---Canada Post and Etsy have teamed up to offer Canada Post shipping services to sellers running their independent, creative businesses on the Etsy platform. The collaboration will enable Canadian Etsy sellers to streamline the order fulfillment process by allowing them to create and print shipping labels directly from the website without having to leave the Etsy platform.

Teradata Customer Interaction Manager 7 now available globally in the Cloud

February 18, 2014 ---Teradata Corp., the leading analytic data platforms, marketing applications and services company, today announced immediate global, cloud-based availability of the newest version of its industry-leading Campaign Management solution for data-driven marketing -- Teradata Customer Interaction Manager. 

Ipsos Retail Performance enters North America

February 10, 2014 --People counting and footfall solutions specialist, Ipsos Retail Performance, has opened an office in Toronto with the aim of servicing retailers in North America.

Mobile climbs as consumers continue to adopt online purchasing habits; brands slacking in LLM

February 5, 2014 --DAC Group and Kantar proudly release the results of their latest consumer search behaviour survey. In its fifth year, the comprehensive study uncovers trends and improves the understanding of consumer media usage in Canada and the US.

Canada Post releases guiding principles for CMB conversion

January 31, 2014--Canada Post today released guiding principles that will govern its approach to converting the remaining five million addresses with delivery at their door to community mailbox delivery over the next five years.

TC Transcontinental Printing accelerates speed to market with HP T400 Inkjet Web Press

January 30, 2014--HP today announced that TC Transcontinental Printing, the largest printer in Canada, has installed the world’s first HP T400 Color Inkjet Web Press integrated with an Epic WebCoat 400. This new solution, set up in the printer’s Aurora, Ontario, location, helps TC Transcontinental Printing simplify its workflow, reduce delivery time and grow its direct marketing services.

Redeeming travel rewards triggers two-fold emotional response in Canadians

January 28, 2014--Canadians aren't just happy when they make a purchase which could result in travel rewards, they're also happy when they redeem those travel rewards down the line. More than a third of Canadians (35%) say they feel happy when they redeem for travel rewards because they love to get a good deal, according to the TD Travel Rewards survey conducted for TD Canada Trust.

Quebec members say "non" to Canada Post plan

January 22, 2014--In a well-attended meeting, Quebec City Chapter members and Montreal Chapter members demonstrated the negative impact for their organizations and the catastrophic effect on Canada Post’s future if the Five Point Plan is pursued on pricing and home delivery.

Epsilon introduces SurveyDirect: first 100% self-reported, proven solution

January 20, 2014--Epsilon, the global leader in creating customer connections that build brand and business equity, today announced the launch of SurveyDirect, a new self-service solution providing access to 100% self-reported data.

Starbucks® Tweet-a-Coffee leads next evolution of eGifting

January 9, 2014--Starbucks Coffee Canada is taking eGifting to the next level with the Canadian launch of "Tweet-a-Coffee" - the first Twitter gifting program of its kind in Canada and the newest way for Canadians to instantly share the gift of Starbucks in 140 characters or less.


Canada Post unveils Five-point Action Plan

December 11, 2013--Today, Canada Post unveiled five initiatives that together will form the foundation of a new postal system designed to serve busy Canadians and meet their changing needs for postal services. It will also open new opportunities to businesses that are redefining how they connect and serve customers in an increasingly digital world. These changes will begin taking effect in the new year.

Canada Post changes, by the numbers:

  • Switch to community mailboxess will save $400 million-$500 million per year.
  • New price of stamps will make $160 million-$200 million more per year.
  • Opening more franchise post offices will cut $40 million-$50 million in losses per year.
  • "Streamlining operations" will save $100 million-$150 million per year

Source: Canada Post

Canada Post Action Plan – postage increase summary

December 12, 2013--There is some good news for marketers and fundraisers in among this news of postage increases by Canada Post. Canada Post released it’s Action Plan at 3 PM today and I know that you depend upon the mail as an important part of your business activities so I’ve compiled this short summary for you.  I’ve also attached the full Action Plan document for bedtime reading.

NAMMU says pricing will undermine postal future

December 12, 2013--In a statement released today, the National Association of Major Mail Users (NAMMU) says the steep commercial increases announced by Canada Post will greatly accelerate the erosion of Transaction Mail.

INTERQUEST announces new in-depth study of digital direct mail printing in North America

December 4, 2013--INTERQUEST, a market and technology research and consulting firm serving the digital printing and publishing industry, has released a comprehensive new study of digital direct mail printing in North America. The report—an in-depth analysis of the market, including the key issues, trends, size, and technological developments—complements and extends previous INTERQUEST studies of the role of digital printing in the direct mail market.

InComm Canada survey gains insights into consumer gift card purchasing habits and considerations

December 3, 2013--InComm, a prepaid product and transaction services company, revealed the findings of a survey, “Gift Card Usage and Attitudes Research,” which tracked the 2012 gift card spending patterns of Canadian consumers.

McDonald's/Tribal take home top CMA award

November 29, 2013--McDonald’s Canada “Our Food. Your Questions.” campaign captured the top honour at the 43rd annual Canadian Marketing Association (CMA) Awards Gala tonight in Toronto. Recipient of the 2013 CMA Best of the Best Award, the campaign developed by Tribal Worldwide used a multi-channel approach to respond to consumer questions about McDonald’s food and operations.

Prime Data kicks off a What’s the Story?

November 13, 2013--Canadian notforprofits can win $8,500 worth of fundraising services by posting and sharing a compelling story related to their organization on The winner will benefit from $8,500 worth of fundraising services that will be used to build a fundraising campaign based on their story.

Environics Analytics acquires Generation5 

November 6, 2013--Environics Analytics (EA) announced today that it has agreed to acquire the business and assets of Generation5 from Voltari Canada. Under terms of the agreement, Generation5’s demographic, behaviour and segmentation product lines will be maintained alongside existing EA products in order to meet the needs of users of both systems. Over time, the two teams plan to explore synergies and opportunities to develop new data and analytics products to meet the changing needs of the market.

Aimia employees donate their data analysis skills to help local not-for-profits this weekend 

October 31, 2013--Aimia's data scientists and consultants are coming together this weekend in Toronto to work with three prominent not-for-profit organizations to analyze trends and patterns in their data and make recommendations to meaningfully improve their programs.

First loyalty platform for Bitcoin merchants powered by LoyaltyMatch OnDemand 

October 22, 2013--Today LoyaltyMatch introduced Bitcoin Loyalty, the first loyalty management and gamification platform for merchants who accept Bitcoins for payment.

Squareknot expands consumer insight capabilities with new in-house market research group

October 22, 2013--Today, Squareknot announced the expansion of its strategic planning capabilities by adding a ten member market research group to its growing team. The addition of a dedicated research team strengthens the agency’s ability to help clients gain a deeper understanding of their customer segments, and create intimate, insight-driven connections between brands and people.

DMTI Spatial acquired by Neopost

October 17, 2013--DMTI Spatial, the Canadian leader in location-based data quality solutions, today announced it has been acquired by Europe-based mailroom solutions provider Neopost.

Desjardins's new call centre in Trois-Rivières will create 350 jobs next summer

October 16, 2013--Desjardins Group has broken ground for a new call centre in Trois-Rivières. The new 40,000 ft2 building will be located at the corner of rue Des Récollets and rue Bellefeuille and will eventually accommodate 350 employees. Its doors are slated to open in the summer of 2014.

Canada Post launches new iPad app for epost - and it's free!

October 16, 2013--Canadians now have the option to access their epost™ account through a new dedicated - and free! - iPad™ app. The new app adds a greater degree of choice in how Canadians can access their epost account, through which they can securely receive, view and organize their bills and statements.

Descartes launches updated advanced home delivery solution

October 14, 2013--Descartes Systems Group,the global leader in uniting logistics-intensive businesses in commerce, announced the launch of its updated home delivery solution. The solution is now being deployed by leading retailers across the globe.


The Power of Place: Sponsored by DMTI Spatial, this panel will discuss how leading edge marketers are embracing location technologies to drive an increase in campaign ROI..

Deloitte study reveals increased importance of analytics to Canadian organizations

August 15, 2013--Deloitte today announced the results of its Global Analytics Advantage survey, a study undertaken to better understand the state of analytics readiness of leading corporations – and what the future may hold.

Environics Analytics examines final National Household Survey release

August 9, 2013--With the final release of data from the National Household Survey (NHS) set for Wednesday, August 14, demographers expect the findings will indicate that women’s earnings have been rising faster than men’s earnings since 2006. According to Dr. Doug Norris, Senior Vice President and Chief Demographer at Environics Analytics, the new data will likely indicate a small rise in overall incomes since the last census, but women have been the big winners in terms of earnings.

Canada Post responds to C.D. Howe Institute's report

August 8, 2013--Canada Post is currently conducting an important national discussion with Canadians on the future of postal service in  Canada. With the relentless decline in Lettermail resulting in ongoing financial losses at the Corporation, fundamental changes are needed to transform the business.

Rerouting Canada Post: How to save the mail without breaking the bank - C.D. Howe Institute

August 7, 2013--The federal government should progressively allow new entrants to bid for some of the mail services currently provided by Canada Post, says a report released today by the C.D. Howe Institute.

Sprinklr Signs Agreement with Air Canada for Social@Scale Platform

August 7, 2013--Sprinklr, the leading social relationship platform (SRP) for large enterprises, recently announced that Air Canada will use the Sprinklr Social@Scale (TM) Platform to manage its customer relationship presence in social media.

Longo's & Unata launch personalized mobile apps

August 6, 2013 --Longo's Fruit Markets and Unata, a leading Digital Shopper Marketing company, have launched a suite of mobile applications to enhance and personalize the Longo's in-store shopping experience.

Direct marketer’s revenue shows sharp increase and no signs of slowing down

July 29, 2013 --Still a youngster in industry terms but with a deeply experienced and talented staff, this rising direct-marketing company is reporting a surge across a wide array of business measures.

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